d by WPScan in the first half of this year were found within WordPress core. </p>\n\n\n\n<p>In analyzing vulnerabilities by type, WPScan found that Cross-Site Scripting (XSS) vulnerabilities accounted for more than half of all them (52%), followed by Cross-Site Request Forgery (CSRF) at 16%, SQL Injection (13%), Access Control issues (12%), and File Upload issues (7%). Using scores from the Common Vulnerability Scoring System (CVSS), WPScan found that 17% of reported vulnerabilities were critical, 31% high, and 50% medium in severity.</p>\n\n\n\n<p>Both Wordfence and WPScan claim that the greater number of vulnerabilities reported this year is indicative of the growth of the WordPress ecosystem and a maturing, healthy interest in security. Themes and plugins aren&rsquo;t getting more insecure over time but rather there are more people interested in discovering and reporting vulnerabilities.</p>\n\n\n\n<p>&ldquo;First and foremost, we aren&rsquo;t seeing a lot of newly introduced vulnerabilities in plugins and themes but rather we are seeing a lot of older vulnerabilities in older plugins and themes being reported/fixed that just weren&rsquo;t detected until now,&rdquo; Wordfence Threat Analyst Chloe Chamberland said.&nbsp;</p>\n\n\n\n<p>&ldquo;Vulnerabilities aren&rsquo;t being introduced as frequently and more vulnerabilities are being detected simply due to the higher activity of researchers which is in turn positively impacting the security of the WordPress ecosystem. Considering it isn&rsquo;t newly introduced vulnerabilities that are being frequently discovered, I feel confident in saying that the increase in discoveries doesn&rsquo;t indicate that the ecosystem is getting less secure at all but rather getting more secure.&rdquo;</p>\n\n\n\n<p>Chamberland also said she believes there is a domino effect when vulnerabilities are disclosed to vendors and they learn from their accidents, causing them to develop more secure products in the future. &nbsp;</p>\n\n\n\n<p>&ldquo;Speaking from experience as I spend a lot of my time looking for vulnerabilities in WordPress plugins, things have definitely been getting more secure from my perspective,&rdquo; she said. &ldquo;Today, I frequently find capability checks and nonce checks in all the right places along with proper file upload validation measures in place, and all the good stuff. It&rsquo;s become harder to find easily exploitable vulnerabilities in plugins and themes that are being actively maintained which is a great thing!&rdquo;</p>\n\n\n\n<p>The mid-year report is available as a PDF to <a href=\"https://wpscan.com/2021-Mid-Year-WordPress-Security-Report.pdf\">download</a> for free from the WPScan website. WPScan founder and CEO Ryan Dewhurst said he expects there will be an end of the year report for 2021. He has not yet discussed it with Wordfence but the companies are brainstorming about other ways they can collaborate.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 13 Aug 2021 04:14:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:32;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"Post Status: Post Status Excerpt (No. 20) — Yoast Acquired, Businesses Need To Allow More Play\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"https://poststatus.com/?p=85143\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://poststatus.com/excerpt/20/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3984:\"<h2 id=\"h-allowing-time-to-goof-off-or-pursuing-a-passion-improves-team-connections\">Allowing time to goof off or pursuing a passion improves team connections.</h2>\n\n\n\n<p class=\"has-drop-cap\"><a href=\"http://positiveorgs.bus.umich.edu/people/jane-dutton/\" target=\"_blank\" rel=\"noreferrer noopener\">Professor Jane Dutton</a> from the University of Michigan’s Ross School of Business suggests &#8220;four ways to build high-quality workplace connections&#8221; — respectful engagement, support, trust — and <em>play</em>. Play is what Cory and David focus on in this episode — why should companies set aside time for time to explore, goof off, or entertain each other with no particular outcome in mind?</p>\n\n\n\n<p><strong>Also covered in this episode: </strong>Only an hour before recording this, <strong>Yoast</strong> <a href=\"https://yoast.com/exciting-news-yoast-joins-newfold-digital/\">announced</a> it is being acquired by <strong>Newfold Digital</strong> — formerly known at least in part as <a href=\"https://robertjacobi.com/goodbye-endurance-hello-newfold-digital.html\">Endurance International Group</a> (EIG). David and Cory share their initial thoughts with more analysis still to come.</p>\n\n\n\n\n\n\n\n<p class=\"has-background\">Every week Post Status Excerpt will brief you on important WordPress news — in about 15 minutes or less! Learn what\'s new in WordPress in a flash. ⚡<br /><br /><a href=\"https://poststatus.com/category/post-status-podcasts/\" target=\"_blank\" rel=\"noreferrer noopener\">Browse our archives</a>, and don’t forget to subscribe via <a href=\"https://itunes.apple.com/us/podcast/post-status-draft-wordpress/id976403008\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes</a>, <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8ySkU5c2M4UA\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts</a>, <a href=\"https://www.youtube.com/c/PostStatus\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube</a>, <a href=\"http://www.stitcher.com/podcast/krogsgard/post-status-draft-wordpress-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher</a>, <a href=\"https://wordpress-post-status-draft-podcast.simplecast.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplecast</a>, or <a href=\"https://feeds.simplecast.com/2JE9sc8P\">RSS</a>. 🎧</p>\n\n\n\n<h3 id=\"h-mentioned-in-the-show\">🔗 Mentioned in the show:</h3>\n\n\n\n<ul><li><a href=\"https://twitter.com/dimensionmedia\" target=\"_blank\" rel=\"noreferrer noopener\">David Bisset (Twitter)</a></li><li><a href=\"https://twitter.com/corymiller303\" target=\"_blank\" rel=\"noreferrer noopener\">Cory Miller (Twitter)</a></li><li><a href=\"https://twitter.com/post_status\" target=\"_blank\" rel=\"noreferrer noopener\">Post Status (Twitter)</a></li><li><a href=\"https://poststatus.slack.com/archives/CHNM7Q7T8/p1628787774152400\">Joost\'s Announcement In Post Status Slack</a></li><li><a href=\"https://yoast.com/exciting-news-yoast-joins-newfold-digital/\">Exciting news: Yoast joins Newfold Digital</a></li><li><a href=\"https://joost.blog/yoast-joins-newfold/\">Joost\'s Personal Blog Post On Acquistion</a></li><li><a href=\"https://newfold.com/newsroom/clearlake-and-siris-backed-newfold-digital-acquires-yoast\">Clearlake and Siris-Backed Newfold Digital Acquires Yoast to Help Customers Get Found Online</a></li><li><a href=\"https://poststatus.com/acquisitions/\">WordPress Acquisitions and Investments</a></li><li><a href=\"https://leadpositively.com/4-ways-to-build-high-quality-workplace-connections/\">4 Ways to Build High-Quality Workplace Connections</a></li></ul>\n\n\n\n<h3>🙏 Sponsor: <a href=\"https://poststat.us/pagely\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Pagely</a></h3>\n\n\n\n<p>You need durable Managed WordPress Hosting for all your mission-critical sites. <strong>Pagely</strong> offers managed DevOps and a flexible stack with the same enterprise-level support to all its customers. Peace of mind starts with <strong>Pagely</strong>. Try it today!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 12 Aug 2021 23:55:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"David Bisset\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:33;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"WPTavern: Yoast Joins Newfold Digital, Team To Stay in Place\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121446\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:163:\"https://wptavern.com/yoast-joins-newfold-digital-team-to-stay-in-place?utm_source=rss&utm_medium=rss&utm_campaign=yoast-joins-newfold-digital-team-to-stay-in-place\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4181:\"<p class=\"has-drop-cap\">Earlier today, Yoast CEO Marieke van de Rakt announced the company had been <a href=\"https://yoast.com/exciting-news-yoast-joins-newfold-digital/\">acquired by NewFold Digital</a>. Yoast and its SEO-related business are expected to continue operating as usual with its current team and maintaining its product line.</p>\n\n\n\n<p>Newfold Digital is a global web solutions provider that serves small-to-medium businesses. The <a href=\"https://newfold.com/brands\">company has many brands</a> under its umbrella, such as Network Solutions, Bluehost, and more.</p>\n\n\n\n<p>&ldquo;Yoast never had any funding before, it grew organically into a company with 140 employees maintaining a plugin with over 12 million active installs,&rdquo; wrote van de Rakt in the announcement. &ldquo;We don&rsquo;t want to stop there! We&rsquo;re planning to grow and improve even further! Joining Newfold Digital provides us with the freedom to build and iterate on ideas to further our mission.&rdquo;</p>\n\n\n\n<p>There are no plans to change the team or the culture around Yoast. One of the goals during the acquisition was to keep everyone in place, continuing work on their product line.</p>\n\n\n\n<p>&ldquo;Of course, some things change,&rdquo; said Yoast founder and CPO Joost de Valk. &ldquo;We&rsquo;ll integrate into their systems (HR and finance). We&rsquo;ll work on special offers for customers from Newfold. Our company changed so much over the five years, so it will change no matter what. I do feel that this opens up more security for growth and for developing new ideas.&rdquo;</p>\n\n\n\n<p>While Yoast does not plan to change its 140-person team, it is still bringing in fresh talent. The company has been hiring a lot lately and expects that trend to continue with <a href=\"https://yoast.com/jobs/\">19 current job openings</a>.</p>\n\n\n\n<p>As host Nathan Wrigley and guest Cory Miller discussed on the <a href=\"https://wptavern.com/podcast/6-cory-miller-on-the-wordpress-mergers-and-acquisitions-landscape\">latest episode of the Jukebox</a>, acquisitions can be a welcome change for all parties. It can provide more financial stability and backing for the acquired company. It may allow the team to explore new features or new products that were not possible before. This can also work in the user&rsquo;s favor in the long term.</p>\n\n\n\n<p>&ldquo;Marieke and I felt ever since this Covid pandemic hit that we needed a partner or some more financial backing,&rdquo; said Joost de Valk. &ldquo;Being totally bootstrapped was getting to us. We worried about the exchange rate of the dollar, for instance. We got risk-averse, and all around us other companies got financial injections.&rdquo;</p>\n\n\n\n<p>The husband-and-wife duo thought about selling part of their stock for additional funding but was worried about potential consequences. One such downside may have been the need to grow fast to keep investors happy.</p>\n\n\n\n<p>&ldquo;We wanted to find a place to keep Yoast SEO growing and to keep working on WordPress,&rdquo; said de Valk. &ldquo;We had help from RBC, a company that helps with these types of acquisitions. They introduced us to Newfold, and we had a really good connection right from the start.&rdquo;</p>\n\n\n\n<p>He remained tight-lipped about any new products or features in the pipeline, only saying that a lot is coming and things will speed up.</p>\n\n\n\n<p>Newfold is the owner of several high-profile hosting brands, including Bluehost and HostGator &mdash; both offer a managed WordPress service. It would not be unheard of to see a company mix and match its various products to draw in more customers. Nor would it be surprising to eventually see Yoast SEO or even some of the commercial Yoast offerings as part of packaged hosting deals. WP Engine fully integrates StudioPress products, for example, into its packages. However, de Valk said they have yet to discuss anything on that front.</p>\n\n\n\n<p>&ldquo;You&rsquo;re absolutely right that the things you&rsquo;re proposing here make perfect sense,&rdquo; he said. &ldquo;So, I think we&rsquo;ll work on those deals and, at the same time, team Yoast will work independently on their products.&rdquo;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 12 Aug 2021 20:25:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:34;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"WPTavern: FSE Outreach Round #9: Building a Higher Ed Header\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121395\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:161:\"https://wptavern.com/fse-outreach-round-9-building-a-higher-ed-header?utm_source=rss&utm_medium=rss&utm_campaign=fse-outreach-round-9-building-a-higher-ed-header\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6238:\"<p class=\"has-drop-cap\">It feels like it has been ages since the WordPress community has had a call for testing Full Site Editing (FSE) features. The <a href=\"https://make.wordpress.org/test/handbook/full-site-editing-outreach-experiment/\">FSE Outreach Program</a> was on a small hiatus. However, the WordPress 5.8 launch was also underway last month.</p>\n\n\n\n<p>The program is an open call for testing various components of FSE. Thus far, volunteers have successfully provided feedback on features that have already landed in core WordPress, such as block-based widgets and template editing. Testers have delved into others that have yet to be released. Each testing round is open to anyone who can spare a little of their free time and share their findings. The goal is to break things and point out problematic areas of the user experience.</p>\n\n\n\n<p><a href=\"https://make.wordpress.org/test/2021/08/11/fse-program-testing-call-9-handling-highered-headers/\">FSE Outreach #9</a> is a community-driven suggestion that calls for building a Higher Ed site&rsquo;s header. Volunteers are asked to follow a 26-step process using the site editor beta feature in the latest version of the Gutenberg plugin and the TT1 Blocks theme.</p>\n\n\n\n<p>I am a fan of this take on testing, and program lead Anne McCarthy seems to favor doing more of it in the future. &ldquo;If you&rsquo;d like to suggest an idea for a call for testing, know it&rsquo;s very welcomed and all ideas will be weighed against current project priorities to figure out what makes the most sense to pursue,&rdquo; she wrote in the announcement.</p>\n\n\n\n<p>Since the project was all about Higher Ed, I decided to pay homage to my alma mater and use the colors that I wore proudly around campus for five years &mdash; and still do to this day. The following screenshot is the end result:</p>\n\n\n\n<img />\n\n\n\n<p>Before going forward, I must admit that I cheated to get that final look. The call for testing asked that we build from the TT1 Blocks theme. I was able to get <em>close</em> to that result, but I had to switch to a custom theme I have been working on to get past a few hurdles.</p>\n\n\n\n<p>I went through each stage of testing with TT1 Blocks and will cover the issues I encountered.</p>\n\n\n\n<h2>Building a Higher Ed Header</h2>\n\n\n\n<p class=\"has-drop-cap\">Just getting off the ground, I ran into my first issue, which turned out to be a non-issue. The internet gods decided to play a trick on me, disallowing me from editing both the Site Title and Site Description blocks. I <em>really</em> wanted my fictional university to be &ldquo;Gutenberg University,&rdquo; but I could not do so without saving my progress and refreshing the browser tab. I was unable to replicate the issue, so I am hoping it was simply a fluke.</p>\n\n\n\n<p>Using the Navigation block still seems the most troublesome area of site editing. I know how much work the development team has put behind the user experience for this feature but cannot help but wonder if there is a point where users can opt into managing its content (the links) via the traditional Nav Menus screen in WordPress. The site editor works fine for the design aspect, but I have yet to feel comfortable using it to manage links.</p>\n\n\n\n<p>This stage of testing calls for adding multiple page links as both top-level and sub-menu items. When clicking the <code>+</code> button to add a link, my first instinct is to search for the page itself. However, the available field is a block search rather than a page search.</p>\n\n\n\n<img />Accidentally searching for link in block search field.\n\n\n\n<p>To add an actual link, users must first add the Page Link block. Then, they can search for a specific page. This two-step process gets me every time.</p>\n\n\n\n<p>I ran into the <a href=\"https://github.com/WordPress/gutenberg/pull/33021\">issue for nav menus</a> mentioned in the call for testing where there is no space between items when used inside a Columns block. It pains the purist in me to admit it, but I had to use the Spacer block between each item to fix this. I did not need to do this with my custom theme because, I am guessing, I addressed this somewhere along the way.</p>\n\n\n\n<p>The &ldquo;space between items&rdquo; option also failed to work with the Navigation block, ruining one of the early design ideas I had. I decided to go in a different direction.</p>\n\n\n\n<p>Using right-alignment with the Search block did not work. Therefore, I used the 100% width option to align it with my right-aligned nav menu.</p>\n\n\n\n<p>Time and time again, I needed to rely on the Spacer block to make adjustments. Part of this was because default margins and paddings are inconsistent among different blocks. The still-missing margin controls on nearly every block also played a hand in this. This is not particularly noteworthy. The development team is aware of and working on extending spacing controls &mdash; they just can&rsquo;t get here fast enough for some of us.</p>\n\n\n\n<p>A spacing issue is what led me to ditch TT1 Blocks and switch to a custom theme. The following screenshot is my final work with the former. You may notice the gaping green background between the nav menu group and the header image below it.</p>\n\n\n\n<img />TT1 Blocks theme version with gap in header.\n\n\n\n<p>No amount of tricks or rearrangement of blocks seemed to remove that space, and I simply could not live with that. I had already solved about 90% of Gutenberg&rsquo;s spacing issues with my own theme and did not feel like writing any new CSS to address this. Making the switch also meant that I could get rid of several Spacer blocks I had in place.</p>\n\n\n\n<p>Aside from dropping in a header image, one other modification I made was skipping the addition of a Button block for the latest &ldquo;Covid update.&rdquo; I could not bear looking at TT1 Blocks&rsquo; overuse of padding. Instead, I nested a paragraph with a link within a column alongside a Navigation block.</p>\n\n\n\n<p>As always, I enjoyed the process. This post is meant to be critical of specific areas in the hopes that it helps build a better WordPress. For all its faults, many other parts offer a solid user experience. Overall, the Gutenberg development team continues to impress.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 12 Aug 2021 03:38:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:35;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"WPTavern: Google Site Kit Plugin Ships Hot Fix for Critical Error That Caused Broken Websites\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121388\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:231:\"https://wptavern.com/google-site-kit-plugin-ships-hot-fix-for-critical-error-that-caused-broken-websites?utm_source=rss&utm_medium=rss&utm_campaign=google-site-kit-plugin-ships-hot-fix-for-critical-error-that-caused-broken-websites\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2688:\"<p>Google published an update to its <a href=\"https://wordpress.org/plugins/google-site-kit/\">Site Kit plugin for WordPress</a> this afternoon with a hot fix for a critical issue affecting an unknown number of users. Reports of broken websites were popping up <a href=\"https://twitter.com/thebclang/status/1425450256905510914\">on Twitter</a> and in the plugin&rsquo;s <a href=\"https://wordpress.org/support/topic/error-there-has-been-a-critical-error-on-this-website-3/\">support forum</a> on WordPress.org. Users affected by the issue reported having a critical error on all sites using Site Kit, which forced deactivation of the plugin in recovery mode. In some cases it prevented them from accessing their dashboards.</p>\n\n\n\n<p>&ldquo;On Wednesday, August 11, we identified a fatal error in the Site Kit plugin that could be triggered by other plugins or themes using an unprefixed version of Composer,&rdquo; Google Site Kit Support Lead Bethany Chobanian Lang said in a pinned <a href=\"https://wordpress.org/support/topic/critical-error-issue-update-to-v1-38-1/\">post</a> on the support forum.</p>\n\n\n\n<p>Version 1.38.1 contains a hot fix for this issue, since it was critical enough to take down users&rsquo; websites. The plugin&rsquo;s maintainers began <a href=\"https://github.com/google/site-kit-wp/issues/3830\">investigating the issue</a> less than 24 hours ago but are still not sure which plugins&nbsp;trigger the error due to their usage of Composer. </p>\n\n\n\n<p>&ldquo;The reports do not include which specific plugins or themes were causing this, but the error message clearly highlighted the code in Site Kit that was the problem,&rdquo; Google Developer Relations Engineer Felix Arntz said. &ldquo;Technically, that problematic code had been in Site Kit since several versions ago (months back), so maybe another plugin/theme recently got updated with new code that exposed the problem.&rdquo;</p>\n\n\n\n<p>After looking at popular plugins, Arntz said he hasn&rsquo;t been able to find one so far that would have triggered the problem. Given Site Kit&rsquo;s broad usage, other affected sites are bound to turn up once users realize there is a problem. Google launched the plugin in 2019 and has since amassed more than a million active installations. The majority of the plugin&rsquo;s user base is running older versions, which may or may not be affected by the current issue. </p>\n\n\n\n<div class=\"wp-block-image\"><img /></div>\n\n\n\n<p>WordPress.org shows 35.6% of the plugin&rsquo;s users are on version 1.38.x. The hot fix is not backported for older releases, but users running Site Kit version 1.38 with background updates enabled should automatically receive the fix. </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 12 Aug 2021 02:34:28 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:36;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"WPTavern: #6 – Cory Miller on the WordPress Mergers and Acquisitions Landscape\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=120673\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:203:\"https://wptavern.com/podcast/6-cory-miller-on-the-wordpress-mergers-and-acquisitions-landscape?utm_source=rss&utm_medium=rss&utm_campaign=6-cory-miller-on-the-wordpress-mergers-and-acquisitions-landscape\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:65517:\"<h2>About this episode.</h2>\n\n\n\n<p>So on the podcast today we have Cory Miller.</p>\n\n\n\n<p>Cory is likely well known to many of you, he&rsquo;s been a big part of the WordPress community for many years. He founded, grew and sold <a href=\"https://ithemes.com/\">iThemes</a> and is now the owner of <a href=\"https://poststatus.com/\">Post Status</a>, which is a community dedicated to informing WordPress professionals and enthusiasts about the industry.</p>\n\n\n\n<p>So the topic of the podcast today is the WordPress Mergers and Acquisitions Landscape, and it&rsquo;s the perfect subject for Cory. He&rsquo;s been on both sides of the equation having sold iThemes to Liquid Web in 2018 and then buying Post Status earlier in 2021.</p>\n\n\n\n<p>When we talk about Mergers and Acquisitions in WordPress, it really seems to polarise opinions. Companies are being bought and sold on an almost weekly basis at present.</p>\n\n\n\n<p>There are those who worry that we&rsquo;re at a point where larger companies have bought, and continue to buy up, smaller businesses. They see this as a cause for concern; a concern that we&rsquo;re in danger of straying into a future where a few big brands own &lsquo;all-the-things&rsquo;.</p>\n\n\n\n<p>On the other hand there are people who see this as a sign of the maturation of the WordPress ecosystem. It&rsquo;s a consequence of the success of the WordPress economy that smaller teams have a pathway to profitability, one in which the possibility of being acquired is an attractive option.</p>\n\n\n\n<p>There&rsquo;s a great deal to discuss here, some of it unexpected, and I&rsquo;m sure that you&rsquo;ll have your own opinions.</p>\n\n\n\n<p>We try to tackle the subject by going through a list of the &lsquo;good&rsquo; and the &lsquo;bad&rsquo; of WordPress Mergers and Acquisitions. We don&rsquo;t attempt to cover every single angle, but we do try to look at it from both sides.</p>\n\n\n\n<p>It&rsquo;s great to get Cory&rsquo;s take on the topic.</p>\n\n\nTranscript<br /><div><div class=\"chat-transcript\"><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:00:00]</div> <div class=\"chat-text\"><p>Welcome to the sixth edition of the Jukebox podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast all about WordPress and the community surrounding it. Every month, we&rsquo;re bringing you someone from that community to discuss a topic of current importance, and this month is no different. If you like the podcast, I&rsquo;d suggest that you ought to subscribe, and you can do that by going to WP Tavern dot com forward slash feed forward slash podcast. Use your favorite podcast player and click the subscribe or follow button. If you have any thoughts about the podcast, perhaps a suggestion of a guest or an interesting subject, then head over to WP Tavern dot com forward slash contact forward slash jukebox, and use the contact form there because we&rsquo;d certainly welcome your input.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Okay, so on the podcast today, we have Cory Miller. Cory is likely well-known to many of you. He&rsquo;s been a big part of the WordPress community for many years. He founded, grew and sold iThemes and is now the owner of Post Status, which is a community dedicated to informing WordPress professionals and enthusiasts about the industry.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>So the topic of the podcast today is the WordPress mergers and acquisitions landscape, and it&rsquo;s the perfect subject for Cory. You see, he&rsquo;s been on both sides of the equation, having sold iThemes to Liquid Web in 2018 and then buying Post Status earlier this year.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>When we talk about mergers and acquisitions in WordPress, it really seems to polarize opinions. Companies are being bought and sold on an almost weekly basis at present. There are those who worry that we&rsquo;re at a point where larger companies have bought and continue to buy up smaller businesses. They see this as a cause for concern, a concern that we&rsquo;re in danger of straying into a future where a few big brands own &lsquo;all the things&rsquo;.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>On the other hand, there are people who see this as a sign of the maturation of the WordPress ecosystem. It&rsquo;s a consequence of the success of the WordPress economy, that smaller teams have a pathway to profitability. One in which the possibility of being acquired is an attractive option.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>There&rsquo;s a great deal to discuss here, some of it unexpected, and I&rsquo;m sure that you&rsquo;ll have your own opinions. We try to tackle the subject by going through a list of the good and the bad of WordPress mergers and acquisitions. We don&rsquo;t attempt to cover every single angle, but we do try to look at it from both sides. It&rsquo;s great to get Cory&rsquo;s take on this subject.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>If any of the points raised in this podcast, resonate with you, be sure to head over and find the post at wptavern dot com forward slash podcast, and why not leave us a comment there?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>And so without further delay, I bring you Cory Miller.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>I am here with Cory Miller. Hello Cory.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:03:45]</div> <div class=\"chat-text\"><p>Hey, Nathan. Good to see your face. And I know this is a podcast, but also hear your voice again.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:03:51]</div> <div class=\"chat-text\"><p>I don&rsquo;t think Cory that we need to introduce you in all honesty, I think you are one of those people that goes with no introduction, but nevertheless, just in case there is a handful of people out there who&rsquo;ve not heard of you before or come across you. Would you just take a moment to explain a little bit about your journey with WordPress and how come we&rsquo;re chatting to you on a WordPress podcast?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:04:11]</div> <div class=\"chat-text\"><p>Yeah. So my original start with WordPress started in 2006 as a blogger. In 2008, I started a company called iThemes. Ran that for 10 plus years, we did backups security and maintenance for WordPress websites, in addition to in the early days themes, thus the name iThemes. And then in 2018, we were acquired by Liquid Web. 2019 I started on my next chapter in my journey. Currently, I am the&hellip; I don&rsquo;t know what my title is, but Post Status dot com is now I&rsquo;m full owner of it. Brian Krogsgard, the founder, and I partnered up and then he is onto awesome stuff in the crypto software space. And I&rsquo;m now the community lead, I guess, for Post Status, a awesome community of WordPress entrepreneurs and professionals.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:04:59]</div> <div class=\"chat-text\"><p>There&rsquo;s an awful lot to unpack there, but regrettably, we don&rsquo;t have time to go through the history too much. But what was highlighted there is that you have been through the very thing that we&rsquo;re going to be talking about because we&rsquo;ve got Cory on the call today to talk about mergers and acquisitions and whether this is potentially for the good or for the bad, whether there&rsquo;s upsides or downsides. And let&rsquo;s go back to your journey. I&rsquo;m sure that things are different now, that is to say, I think things have hotted up since you sold iThemes, probably there&rsquo;s a lot more paperwork going involved and a lot more scrutiny on how things are transferred and so on. But just wondering if you could tell us, what was your journey like, how did you come to sell iThemes? What were the reasons behind it? And what were the options available to you at the time that you sold iThemes? Were there people clamoring at that time, or was it very much we don&rsquo;t know, people don&rsquo;t sell things in the WordPress space. How did it all work out?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:05:47]</div> <div class=\"chat-text\"><p>There had been a couple of acquisitions in the WordPress space, for sure, and I shouldn&rsquo;t say a couple, numerous acquisitions in the space, but it wasn&rsquo;t like the last year. Last year, the space has been on a tear with mergers and acquisitions, but there had been acquisitions before, in fact, at Post Status, we&rsquo;re working on a page to document all that, the acquisitions that happened in WordPress.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>So in 2016 or so I started to think, what does the future look like? It feels like one day somebody at all the hosting companies goes, I wonder how much this thing called WordPress, what kind of footprint is it in our customer base, in our stack and somebody came back and probably said 40%, 50% or something like that, I&rsquo;m sure way back in the day. And it seemingly overnight a bunch of money and attention from particularly the hosting space turned to WordPress and rightfully so, I mean WordPress is a huge CMS and its footprint on the web is enormous. So around that time, I&rsquo;m seeing all these players kind of come in and, big money, start to come in, and we&rsquo;re talking about billion dollar companies or billion dollar valuation companies or companies with private equity in the billions coming into the space and really turning their attention, and I thought, my job as the leader is to fast forward the movie and see where we&rsquo;re going and make sure, you mentioned in our pre-talk about Monopoly, the game Monopoly, and I thought, wow, we are definitely the David versus Goliath now. We&rsquo;ve been bootstrapped from the beginning from 2008 on, and what does the future look like, and our toolset, the software we&rsquo;re offering at the time, it was very utility, backup security, and maintenance. GoDaddy had bought Sucuri, ManageWP. Automattic was already kind of our competition from the beginning anyway, with Jetpack and at one point their backup service VaultPress. And so Jetpack is another behemoth out there. And, I just go, I think it&rsquo;s time for us to figure this out, what&rsquo;s the next step in a big way, and really that ultimately came down to being acquired. We had a partner in Liquid Web. So they were obviously the first people that had been partnered with him for like a year and really appreciated their leadership team. Eventually my friend, Chris Lema joined them and then my friend AJ Morris was the one that put us on the map for Liquid Web. And they were doing some, wanting to really do some big things and WordPress and long story short that just all worked out. But for us, it was like, at what point do you just need to pull up your stakes and tents and move on and see what you can get? And two reasons, one is financial, of course, but the other is my team. You know, we had about 25 people at that time and I want to make sure our team has a place to land and a great career, and that up until that point, it was either Matt Danner and I, and we had to leave for anybody to have upward mobility really well. When we joined a Liquid Web, at the time, they were like 600 people. So there was a lot of opportunity, career opportunity to move within the company. And they were also doing some great stuff. Now, maybe early in my worries, you know, Mark from Wordfence a great founder, co-founder over there told me, he said, great book called only the paranoid survive. I spent about 10 years in paranoia, like insecurity. But it was time it&rsquo;s turned out to be everything Joe Oesterling and the C Suites team over at Liquid Web, everything they said to me, they have been to the letter of their word. I have really great respect for them. And so iThemes is under the leadership now of Matt Danner is killing it. There have been on the acquisition tear in the last year.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:09:16]</div> <div class=\"chat-text\"><p>It is amazing because I think there&rsquo;s two sides to look at it. And we&rsquo;ll explore that as the podcast goes on. There are the good sides and there&rsquo;s possibly some downsides to this whole thing. And certainly from your perspective, it sounds like you had a really positive experience. You managed to hook up with a company who delivered on everything that you hoped that they would. So that&rsquo;s great. But then of course, I suppose there&rsquo;s the other side. The customer side, where there may be more concerns about, well, what does this mean for the product going forward? How is this going to affect the thing that I&rsquo;ve deployed on all my websites? Will it still be maintained? Are these people good custodians and so on? So just to unpack this a little bit. Over the last, like you said, maybe a year or something, we seem to have a real landslide of things happening. There&rsquo;s lots and lots of things, to the point where really a week doesn&rsquo;t go by where there is some merger and acquisition news.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:10:07]</div> <div class=\"chat-text\"><p>Truly.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:10:07]</div> <div class=\"chat-text\"><p>Yeah. You follow this probably more closely than I do, but it&rsquo;s happening every single week. And some of them are big names, some of them are much smaller names, but there&rsquo;s a story there every week if you choose to go and find it. I&rsquo;m just wondering if you think this is inevitable. And what I mean by that is, was this always going to be the case? A rising tide carries all boats. If WordPress is getting bigger, it&rsquo;s inevitable, all the things which are supporting WordPress and are built on top of it are going to get bigger as well. Did you see this happening all over the place five, ten years ago? Or did you feel yourself to be a slight exception all those years ago?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:10:45]</div> <div class=\"chat-text\"><p>No, no, no, no, no. 10 years ago I was just living my dream as an entrepreneur growing a business. Most of the time, just holding on to the runaway stagecoach and was just loving every day and every week and every month and every year of our journey. I had a five-year commitment when I started the business, because I knew I&rsquo;ve been a career hopper since I was 16. I&rsquo;ve had a job on average about every two years. Until I started iThemes. I knew when I started iThemes, I had to have a five-year commitment minimum just to get the bird off the ground? So when five years came up, I was like, well, do I want to renew and this is about that time that I&rsquo;m talking about. And I was like, heck yeah, I want to re renew. I want to keep renewing these things. I worked with the most amazing people on earth. That were my friends and my coworkers who held my babies when they&rsquo;re born, who&rsquo;ve been in my house for dinners and fun times, and I got to meet their children, because we had a hybrid remote team. And so I just wanted to keep pushing renew, renew, renew, renew. And it was just at the point where I was like, I don&rsquo;t know what the renew button looks like now. I probably got in a little bit of a dark space in my fast forward in the movie to the end, but no 10 years ago, didn&rsquo;t understand the world of all of this M&amp;A stuff.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>But as I&rsquo;ve come to learn, this is a by-product to WordPress&rsquo; success. That&rsquo;s it. First and foremost, it&rsquo;s a by-product that people would go there&rsquo;s money here, there&rsquo;s value to capture all that kind of stuff. And this is what&rsquo;s called we&rsquo;re kind of seeing it, it&rsquo;s call it a roll-up that they say in that kind of a industry, the M&amp;A kind of field. You&rsquo;re just seeing right now, a big roll-up going on. Small players been scooped up adding features or customers or revenue and all that, but I just wanted to keep renewing until I thought, I don&rsquo;t think my chances are very strong to be able to renew, was concern for all parties involved.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:12:31]</div> <div class=\"chat-text\"><p>The thing that I find curious is that I was in a forum the other day, and we were talking through this exact topic. It was a real split. Essentially the conversation was fairly polarized. It was, is this a good thing that we&rsquo;ve got all of these acquisitions? Is it a bad thing, you didn&rsquo;t really get to sit on the fence? You were either going to be one or the other and the people on the, this is a good thing side really were talking about the fact that this is what happens. This is a maturing thing. When an ecosystem, an area of business matures, this is what goes on. There is a coagulation that the people who&rsquo;ve been successful, the people that have got the money to buy things, they go out and they shore up the offering that they&rsquo;ve got. So that was the one side. This is just maturation of an industry. And then on the other side, there were the people who didn&rsquo;t see it that way. And they saw it more as it&rsquo;s just the big guys getting bigger, and there&rsquo;s concerns there because that&rsquo;s going to stifle all of the competition and we&rsquo;re terribly concerned about whether or not things that we&rsquo;ve been built with dedication and heart and by an individual are going to be consumed and they&rsquo;re going to lose their focus and they&rsquo;re going to lose their way. So it really split either way. And because of that, because it was so split, I decided that we&rsquo;d take the podcast in that direction and we&rsquo;d talk about the good bits and the bad bits. So let&rsquo;s go with the good, let&rsquo;s start with all the good things. And I actually think the good list, I was able to come up with more good things than bad things, not many more, but more, some of them really unexpected to me.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>So first of all, If you want to espouse all of the things that you think are good, and then I can do my list or I can do my list, and then you can tell me whether or not you agree with it. It&rsquo;s entirely up to you.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:14:15]</div> <div class=\"chat-text\"><p>Before we dive into that, I wanted to say, if you pushed me to say yes or no on it, I&rsquo;m very conflicted. Given a broad statement, I&rsquo;m very conflicted. And I started to parse out, is it good for the platform, WordPress? Is it good for the entrepreneurs in the space? Is it good for the people doing the acquisitions? That&rsquo;s a firm yes. The firm yes is for the people acquiring. This is a great thing for the people acquiring. Because of WordPress&rsquo; success the entrepreneurs that have built and help build WordPress to what it is today. I&rsquo;m talking specifically the service agencies, the freelancers, the users, the people that built products like me and my team and others out there that have really contributed to the success of 40% or whatever the footprint is to WordPress today.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>That&rsquo;s been a significant contribution by the commercial community, the Post Status type tech community, the people of WordPress. So I wanted to say that first cause I was like, oh, that&rsquo;s interesting, if you forced me to pick, I&rsquo;m really conflicted. But if I parse out some of those, I&rsquo;m like, okay, maybe I can share. It&rsquo;s still a yes here and a no there, yes here, on each audience. So all that to say, you go with your list and we can talk to you that for sure.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:15:25]</div> <div class=\"chat-text\"><p>Okay. So this list in part came out of conversations that I was having with people who had been in the middle recently of acquisitions, and some of them were unexpected to me. I couldn&rsquo;t have worked them out myself. So imagine you&rsquo;re working in a company, a small company, much like you had at iThemes, 25 employees. Curious thing, better working conditions came out. So that is to say that the people working at the small company are now working at a big company and they were able to make use of all sorts of things that weren&rsquo;t available to them. So that might be heathcare.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:15:59]</div> <div class=\"chat-text\"><p>Yeah, I would reframe the phrase, working conditions to benefits and the worker benefits, absolutely, at least in my case. Way better PTO policies, way better health insurance. I&rsquo;m still on Liquid Web, we went on what&rsquo;s called Cobra because my wife worked there before we were acquired, by the way she&rsquo;d worked there three or four years or so. And then when she left last year to start Content Journey for her business, we continued on with Cobra. I&rsquo;ve been on Liquid Web health, probably five years, I think, five years now, I want to say. And so absolutely. And most of the other ones, yeah, they can do it at scale. So, yes.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:16:35]</div> <div class=\"chat-text\"><p>Yeah, you&rsquo;re right. I don&rsquo;t know why the word conditions came into my list of there, but yeah. So job security. Better healthcare and&hellip; the UK, we have a different healthcare system and it doesn&rsquo;t require quite so much money up front if you know what I mean? So those kinds of things don&rsquo;t matter.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:16:50]</div> <div class=\"chat-text\"><p>Ah, so jealous.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:16:52]</div> <div class=\"chat-text\"><p>Well, yeah, health insurance and so on. But then, more of the nuts and the bolts. There&rsquo;s obviously more resources to throw the development of the project, because it may be the developer of a particular project. Maybe they were a solo person, or maybe they were working with a small team and they&rsquo;d reached the end game of what it was that they felt that they could achieve. That really, they were running out of runway. They&rsquo;d run out of inspiration, perhaps they were fed up with it and it gave them an opportunity to hand it on. Maybe they&rsquo;re going to carry on the journey. Maybe they&rsquo;ve been acquired as a part of the deal, but it gives them more people to talk to more ideas and more resources to update their plugin, theme or whatever it might be.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:17:32]</div> <div class=\"chat-text\"><p>I would say yes, with this caveat, is the direction is no longer in the hands of the original founder, entrepreneurial team, always, there&rsquo;s new owners, they get to decide what the direction is. That&rsquo;s why you got to be really careful what you carve out in your agreements. But, it&rsquo;s a new owners. Yes, I would think for sure, like us going to Liquid Web, we had the resources of a hosting company who owned their own data centers. I want to say that again, hosting company actually owned their own data centers, which I had set foot in and go, wow, this is kind of rare in today&rsquo;s age. So that was exciting for us because we&rsquo;re like, what would happen if we could control the server hosting environment. Wow. Okay. That&rsquo;s awesome. So, yes, I think in theory and most what I&rsquo;ve seen in practice, absolutely more resources in terms of team products, money, even to fund.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:18:26]</div> <div class=\"chat-text\"><p>Yeah, I guess everything that we raise on one side probably has a flip side, but in this case, I think we can easily understand and pass the good side of that. The other thing of course is that if you bring along your product or service, just to keep it simple, let&rsquo;s say that you are a plugin developer and you brought along a plugin, then you are rolling into a bigger ecosystem of plugins. And so it becomes a more desirable thing. So from the end user&rsquo;s point of view, my point of view, if I can subscribe to one subscription service and get four or five different plugins all rolled into one. That&rsquo;s a real benefit for me. I&rsquo;m getting them from one vendor. I&rsquo;ve got one support channel, one price to pay. And I don&rsquo;t have to worry now about those three or four different plugins, which I&rsquo;m hoping will cobble together and make my website work perfectly. They&rsquo;re now being managed by the one team. And so there&rsquo;s something to be said about the fact that it&rsquo;s all getting rolled in and you might have just one subscription. I mean, obviously you tried to do that and succeeded with that at iThemes, you had a whole bunch of stuff going on, loads of different things and having them all under one subscription was a great offering. And the bigger that subscription gets in the more things that you can feed into it, the better it is.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:19:38]</div> <div class=\"chat-text\"><p>Yeah. I think the team that probably does this the best that I&rsquo;ve seen is Syed and his team over at Awesome Motive, which has brands of Optin Monster, WP Forms, Monster Analytics, all that. I don&rsquo;t know if I see a lot of cross selling going on, but I see them being able to take products and promote to an ecosystem to expand that. You&rsquo;re right, at iThemes we call it the Toolkit and it was like the treasure chest. I don&rsquo;t know if you ever get to a dentist&rsquo;s office, and there&rsquo;s this big treasure chest, like a pirate treasure chest. And after you get your teeth cleaned or whatever you did, you can go and dig through that. And that&rsquo;s the way I thought about our toolkit. If I fast forward the tape, I want to see a company within the space actually do that.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>I don&rsquo;t know if I see that right now, one subscription to rule them all kind of thing. I get hosting. I get my plugins, maybe themes in there too, but really, hosting and plugins. I want to see a company doing that. Maybe if we get close to that is maybe Jetpack, where they bundled security and backups and maintenance. And now they&rsquo;ve got these, in their whole ecosystem. Jetpack just rolled out their own mobile app. That&rsquo;s really interesting to me where it&rsquo;s like one price, because here&rsquo;s the problem. Nathan, you&rsquo;ve seen this, you know this. Wix, Weebly and Squarespace, when I first started back in 2006 with WordPress and in 2008 with iThemes, we could gobble up all this, what I probably think of as the lowest end of the market, the ones that I just want to buy hosting for five bucks a month, they want to get a domain name and cobble their site together and do it for under a hundred bucks a year or something like that. Wix Weebly Squarespace came on the scene. I can&rsquo;t remember what it was. I want to say 2013, 14, 15, somewhere around that maybe, and started eating at that bottom level. And now as WordPress has gotten more complex and maybe the dashboard hasn&rsquo;t been updated as much as it should have been, Wix, Weebly and Squarespace come in and just provided this complete ecosystem for one price.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>They don&rsquo;t have to go over here and buy a theme or plug in and pull it in, separate recurring fees and all that stuff. I don&rsquo;t have to worry about updates because it&rsquo;s SaaS and they started eating at the bottom of that. Now that affected our theme business in a big way. And that&rsquo;s a dynamic I&rsquo;d love to see like awesome motive can pull it off. GoDaddy can, they&rsquo;ve made some huge strides with their onboarding. It is pretty dang incredible. I think WP Engine has with their Studiopress acquisition is starting to do some of this, pull it in, into their ecosystem. Liquid Web for sure. Now they&rsquo;ve rolled out Stellar WP, which is basically their brain for all their WordPress products, but I want to see it. I want to see it. I don&rsquo;t have to have 15 subscriptions, I can have one. Now somebody smarter than me, with financial engineering is going to have to do all the math and see if that plays out. But I want to see it as a user.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:22:24]</div> <div class=\"chat-text\"><p>I feel that that&rsquo;s the inevitable direction of travel and we&rsquo;ll come back to that because I think possibly that has negatives as well as positives, but yeah, good point. Although the promise of one subscription is a nice one. We don&rsquo;t appear to have that.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:22:38]</div> <div class=\"chat-text\"><p>You mentioned, here&rsquo;s a subset of this whole conversation is WooCommerce itself. WooCommerce is a platform in itself, even though it&rsquo;s technically a WordPress plugin and all that. But its footprint is enormous. It&rsquo;s the default defacto software e-commerce software on the planet and it&rsquo;s going to be for the foreseeable future. But if you have five ad-ons, you could probably go through the store to do that. Again, somebody had done initially when they rolled everything together, it&rsquo;s like how much you would spend on a WooCommerce store. I have any commerce operation I&rsquo;m partnered in called the vidibars dot com [?] And it&rsquo;s my first physical product and stunt months it&rsquo;s Anna&rsquo;s who runs it, CEO, but we are not going to go with WooCommerce, we&rsquo;re going to go Shopify. We were started on Big Commerce. Because I didn&rsquo;t want to handle the tech stack. I&rsquo;m not a developer. I might seem sometimes like one second at a, you know, a whole interview that I know what I&rsquo;m talking about, technically, but I wanted to relay all that over there. I didn&rsquo;t want to have to worry about separate plugins and updates and potential car crashes. I wanted SaaS for that. So we went Big Commerce, now we&rsquo;re going to move over to Shopify soon, and it&rsquo;s probably going to be cheaper than tagging those together. I think WooCommerce is fantastic, but that&rsquo;s this result of now one company can controls the ecosystem too, which it has all along, but, you start add up these separate things and it&rsquo;s quite a bit of money.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:23:58]</div> <div class=\"chat-text\"><p>Yeah. So a good example of that would be Stellar, who just recently acquired Iconic. So they&rsquo;ve obviously got the hosting side taken care of, and now they&rsquo;ve got Iconic WP, which is a suite of WordPress plugins specifically for WooCommerce. You feel that that could become an interesting rival for something like shopify in the e-commerce space because you know that those plugins are going to work. Hopefully they&rsquo;ll maintain them. They&rsquo;re going to sell it as a part of a package. Presumably the support will go with it as well. Just feels like that could become a one subscription rival. And then of course you&rsquo;ve got companies which are still independent, people like Yith and so on, who knows maybe by the time this goes out that have been bought. But for now, it remains by itself.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Okay. That&rsquo;s intriguing. The other thing which occurred to me is still on the good, is innovation. The ability to innovate, and grow things. Obviously, if you are a solo developer, you are probably hands down, writing code most of the time, your ability to market is going to be constrained. And I actually see this quite a lot in other things that I do. I get quite a lot of email from people who have been building their own plugin. They&rsquo;re simply asking for a bit of advice and a bit of help. And can you assist me in marketing this and you feel that the quickest way to do that would be if it was sold and then the company who have all the chops, they have a marketing department, they could do that on your behalf. So I saw that as another possible area, the ability to grow it, market it, and just push it out in front of more.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:25:29]</div> <div class=\"chat-text\"><p>Yes. If the leverage all, when you pull in, let&rsquo;s say in your latest example, Iconic. Pull their customer base and then be able to share that with the Liquid Web, Nexcess customer base. That&rsquo;s awesome. Fantastic. Yes, absolutely. From an innovation standpoint, I will say my commentary on it and you probably have bad where I can say good or whatever, but my thoughts are, you and I root for the little guy, the David or the Sally or whatever, we root for the entrepreneur. I think today, capitalism or entrepreneurship, the ability to go out there, make money by innovating and serving people and their problems. Now I subscribe to the mantra of purpose plus profit is awesome entrepreneurship. It&rsquo;s not just profit. Profit shows, we&rsquo;ve seen so many weak, terrible examples of people bulldozing other people to just make a buck. I don&rsquo;t believe in that kind of entrepreneurship, but the real awesome entrepreneurship when you want to innovate to serve someone&rsquo;s need better, make their life better, that kind, I bet on all day, every day, because that&rsquo;s where I think innovation comes. Not to say that innovation can&rsquo;t come from any of these companies. It can and does, and will like, for instance, in 2015, 16, maybe, people they&rsquo;d ask me, do you think someone can start a theme business in 2016, 15, 16. And I was like, no, I don&rsquo;t think so. I think the likelihood is very small that would be successful. And then you had companies like, even though they&rsquo;re, I guess technically a plugin, Beaver Builder. You had Elementor, even though those we could nuance that and say their plugins and all that stuff, they innovated in the theme space. And I was like, nope, it&rsquo;s done. But see there again, entrepreneurs will prove you wrong. They&rsquo;ll show, I&rsquo;ve got an idea, I&rsquo;ll execute on the idea and innovate for my customers. And I did look at those two companies, Elementor is gigantic. They are a platform in itself just like WooCommerce is a platform within a platform, but they&rsquo;re a platform. So I think innovation happens in the spark from entrepreneurship, but that&rsquo;s my comment there. It will happen at the bigger companies for sure.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:27:42]</div> <div class=\"chat-text\"><p>Maybe it starts with the smaller companies, that seems to be my experience, certainly over the last 10 years, is that the real fascinating innovation is happening on the solopreneur side or the small team side. And then I wonder maybe it gets stifled a bit, but certainly from a marketing point, you&rsquo;ve got the opportunity to spread your message wider. That&rsquo;s interesting.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:28:03]</div> <div class=\"chat-text\"><p>This comes back to our discussion. Overall, our theme is M&amp;A, and let&rsquo;s take a company like Apple. Huge. I mean, insanely profitable on that. The one I think about a lot is Shazam. It started out as an app on the platform where you could hear something, push the button and like me, this is how I learned, finding music is like, I would Shazam it and it would tell me what the song was and then I&rsquo;d go buy it from iTunes.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>Well, Apple at some point goes. Wow, this app is big, they have technology we want. I don&rsquo;t know if Apple actually acquired them or how. I think they eventually did. And I don&rsquo;t know what the details were, but think about that big company like Apple known for innovation takes a smaller startup, pulls it up into their platform. That&rsquo;s a great example of how M&amp;A can work, where the smaller people, the innovation labs known as entrepreneurs in my mind get snapped up by the bigger one, that&rsquo;s harder sometimes to innovate on a large scale like that and pulled in and done that. parts of iThemes we&rsquo;re a strategic acquisition for Liquid Web in that we had iThemes Sync, which does software updates, theme plugins for wordPress websites from one dashboard. They wanted to do that in their product. Cool. Now they got to do that with that product. So connecting that back, you see how there&rsquo;s an natural progression of flow, where an industry like a WordPress starts, at least entrepreneurs innovating, putting products out, making money, and then big money comes in and goes or big companies, whatever, and I was like, wow, let&rsquo;s see what we can do. And they start to pull these pieces in. Like Iconic WP. That is a great product set. I know James, he&rsquo;s a member of Post Status, talk to James. I love his products. That&rsquo;ll be a great add on to whatever WooCommerce hosting that Nexcess &ndash; Liquid Web has, you know, to accelerate, I guess, is the word, accelerate their technology.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:29:50]</div> <div class=\"chat-text\"><p>The big companies, which as you say are often hosting companies, they get to fill in the gaps as well with their offering. You just described Shazam, it&rsquo;s a perfect way of Apple making more money because you discover it and you go and buy something off iTunes. Nearly said iThemes then. And so it just fills in the gaps. You can acquire things where you feel that you want to be going in this direction as a bigger company, but you don&rsquo;t have that technology, build it yourself, or just buy it out from somebody who&rsquo;s already built and on 90% of the hard work that you need.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>The other option of course, is just from the point of view of the developer, they might want to just move away. They may just wish to have a slightly different life. They want to stop what it is that they&rsquo;re doing and having a bulk injection of cash very quickly and suddenly being able to take a breather and reevaluate what it is that they want to do with their lives. I know that&rsquo;s a bit of a peculiar one, but I&rsquo;m sure, maybe there was a bit of that with what you were doing at iThemes.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:30:40]</div> <div class=\"chat-text\"><p>You mentioned that in our pre-talk with Elliot Condon, from Advanced Custom Fields, that&rsquo;s the stories. I don&rsquo;t know him personally, but everything I&rsquo;ve heard and saw written about it was he wanted his startup baby to go to a good company. And it did with Delicious Brains, and Brad Touesnard over there is fantastic, and this whole team. But Elliot was ready for a next chapter and whatever that is, he was ready for the next chapter. When I was going through mine, I will not say Nathan, consciously, it was like, I&rsquo;m ready for my next chapter. I was really in, oh, wow, we got to figure this out. I got to transition our team, make sure they&rsquo;re taken care of. I want to pull value out of the business, that&rsquo;s my 401k. That&rsquo;s my nest egg, was the business. And so all those things needed to happen, but I&rsquo;ll tell you now what, three years after it, I needed a kick in the butt for my next chapter, I would have kept pressing renew and what had happened to me and here&rsquo;s the downside for entrepreneurs is I put, at some point you experienced some success and you&rsquo;re like, oh gosh, this was tough. Maybe I just want to sit back and enjoy the ride for a little bit. But what happened was I put my career, my skills on autopilot and didn&rsquo;t really grow some key skills, cause I didn&rsquo;t have to. What the acquisition did, and when I left was actually put me in the box of like no other torch, you got to. I didn&rsquo;t get live on a beach forever money. And I didn&rsquo;t, I don&rsquo;t want to live on a beach forever. I want to work. I want to do things that makes people&rsquo;s lives better. And in this thing we call video game, we call it entrepreneurship, but I&rsquo;ll tell you, in retrospect, looking back, I needed that, even though I hated, I still miss my team, I still miss my friends. I still get to talk to some of them, but I&rsquo;m like, I miss those people. They were incredible people. They still are. That was the biggest pain of that. The other probably secondary was identity, and, what am I going to do next? I didn&rsquo;t have a plan B. I put all my eggs in one basket.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:32:38]</div> <div class=\"chat-text\"><p>It&rsquo;s just a great option though, isn&rsquo;t it? You mentioned Elliot in that particular case, if those were the thoughts going through his head, he could either just walk away from it, and let the product stagnate, or he can move it along to somebody that he, in his case, like you said, Delicious Brains, trust them feels that that&rsquo;s a perfect place for it to go. He&rsquo;s happy. It&rsquo;s going to have a good future. Millions of people are using it and they continue to be happy, but also he gets to do what he wants, which is to take a bit of time out and have a bit of a change of lifestyle, which is really nice.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Okay. That&rsquo;s my list of goods. I don&rsquo;t know if you&rsquo;ve got any that you feel we missed, but we&rsquo;ll move on to the bads if you don&rsquo;t.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:33:16]</div> <div class=\"chat-text\"><p>No, let&rsquo;s go.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:33:17]</div> <div class=\"chat-text\"><p>Okay. Let&rsquo;s do the bads. One of the things which I fear in all of this is the stifling of competition from it. So you get to the point where a particular product has so much reach. It&rsquo;s got so much marketing clout, they&rsquo;ve got all the money to spend on the advertising of it, and it just becomes&hellip; there is no competition. The other thing which I&rsquo;ve seen happen, I won&rsquo;t mention any names, but people who have the money simply buying out the competition and then just letting it go to waste. They literally take out the competition with money so that their own product is the last man standing for want of a better word. So I don&rsquo;t know if you have any thoughts on that, but that was one negative.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:33:58]</div> <div class=\"chat-text\"><p>Your competition is a very valid point because what happens when there&rsquo;s only four players, right? Which, it may be like four players in a couple of years, four or five, maybe, I don&rsquo;t know. And that&rsquo;s a very fair point that you see these entrepreneurial companies like us. We&rsquo;re scrappy. Every day, we felt like we had to wake up and earn our right to continue to serve our customers because we&rsquo;re not hugely funded and got all the steam in the world to own it. We were ultimately building on another platform and actually two platforms, WordPress and hosting. Whatever the hosting company they were with.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>So I think that&rsquo;s a very fair point, like competition, where you kind of seen that within the managed WordPress hosting industry, look at all the different players. And I won&rsquo;t say about names cause you know them all, but go and just research and look at the prices and the feature sets. They&rsquo;re pretty similar. I know because about six months, eight months ago, I was looking for managed WordPress hosting. I was dismayed. So you see that where I&rsquo;m not saying there&rsquo;s collusion or anything, but you go, well, there&rsquo;s just this many competitors. They&rsquo;re going to all look at each other and see how they can co-exist and outmaneuver each other.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>But I fundamentally believe even though I hated us as an entrepreneur, Nathan, I&rsquo;m never going to tell you otherwise I hate competition as entrepreneur, but it is absolutely essential, for entrepreneurs for our customers because without competition, you&rsquo;re absolutely right. So they&rsquo;re going to be in a monopoly and then you can force any changes out that you want.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>A great example of this is Google. They are dominant. And from the beginning I&rsquo;ve been saying like a broken record, their thing was don&rsquo;t be evil. Well, I want to have a sign up that says Google&hellip; remember&hellip; don&rsquo;t be evil. Remember this are you straying against this, but that&rsquo;s the pressure we put within the environment because all those publicly held companies have stockholders to satisfy that stock price, they manage religiously because it&rsquo;s part of their job security. And unfortunately, this is a system we&rsquo;ve created is that they&rsquo;ll keep pushing down and ultimately become about money. It&rsquo;s a big cycle that I&rsquo;ve seen that I just baffle at. Down here at the bottom, you got people that have 401ks., Like I had at Liquid Web and my team had it and iThemes and all that. Right. And that gets invested into the stock market and you want it to grow. You expect it and demand it to grow. Well, on the other side of this equation are the people that are at these big companies that you&rsquo;ve invested your nest egg into you. And what&rsquo;s the message out? Go increase value, make sure it&rsquo;s whatever percentage, year over year, quarter over quarter, all that stuff.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>And it&rsquo;s a vicious cycle where then they push it back down to the same people contributing to the 401k to say more money, more money. We got to have this money. It&rsquo;s a crappy viscious cycle. Back to your competition thing. That&rsquo;s part of it. I think competition is good for the space and ultimately for the user, particularly the WordPress user, you got my diatribe here.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:37:10]</div> <div class=\"chat-text\"><p>No, no, that&rsquo;s good. It&rsquo;s a pleasure to hear it. I guess the flip side of that might be the country argument may be that in a vacuum where the competition has been basically bought up, possibly stifled. The vacuum creates the opportunity for the next round of people who suddenly want to fill up that vacuum with their own plugin, keep saying plugin, it could be anything, but we&rsquo;ll go with plugin.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>So, okay. All of the decent things, decent plugins in the WordPress space have been acquired by these large companies. Now there&rsquo;s space, now I can come in and pivot and of course the question is, whether you&rsquo;ve got the nouse to compete against the giant marketing budgets, but yeah, Google was a great example. It became something gigantic. It became the incumbent. And at some point there&rsquo;s no choice left. If you want to have a decent search, they seem to be the way to go.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Okay. What about this one? The fear that licensing or terms and conditions that you signed up to, maybe changed. So a plugin is acquired by another company. You&rsquo;ve got it as a WordPress website builder or developer, you&rsquo;ve got it on 50 sites spread around the internet and it works, and you read through the terms and conditions. You know what you&rsquo;re expecting, you know, what your license fee is, you know, the tier that you&rsquo;re on that fear that whoa, hang on. This is all going to change. I don&rsquo;t know what&rsquo;s going to happen now. All of my websites are in jeopardy. That&rsquo;s a thing.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:38:32]</div> <div class=\"chat-text\"><p>I&rsquo;ve seen it happen. You&rsquo;ve seen it happen, Nathan. And I&rsquo;ll tell you. My values are and do right. Do good. And then you do well. If you do right and good in the world, right? And well in the world, or good in the world, you should do well. If you serve people and help them make their lives better, you should do well.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>You should be handsomely rewarded for that. But sadly, I&rsquo;ve seen companies that kind of went back on their word or whatever had been initially agreed. And I would challenge my colleagues and my friends in the space not to do that. Do right. Do good by people, which means honoring your word. And if you did a lifetime deal or you did something like that, you got to honor that because I&rsquo;ll tell you, I think in the future, Nathan, there&rsquo;s going to be a swell of, in the United States back in the early part of 20th century we had unions. They came about because they were needed because workplace conditions were terrible, particularly in manufacturing and these unions sprung up. Now, today, we see some of those professional unions going down, but I think in the future, there&rsquo;s going to be consumer unions. And you talk about one that&rsquo;s like right, for a consumer union, it&rsquo;s called WordPress, the WordPress community, because all the people around there can band together and say, we won&rsquo;t accept what you&rsquo;ve done.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>I think that&rsquo;s going to have to be the way, we the people are going to have to band together and say, no, that&rsquo;s not right, Google, don&rsquo;t be evil. Facebook, don&rsquo;t be evil. We&rsquo;re going to have to band together and put our force. And that&rsquo;s the only way. And the way you do it, as you hit their hot pocket book, we felt like every customer came in with a dollar voted for our business. And if they stop paying, they voted our business out, out of office or whatever you want to call it. And we can do that, Sally is going to have to happen in the future is because there&rsquo;s going to control so much of the space. So much of the key parts of the board that consumers are going to have to band together and say, no entrepreneurs are going to have to rise upand say, here&rsquo;s my innovative solution. Thankfully, we have a little bit of the GPL to cover us maybe downstream. That is one. I&rsquo;ll give it to Matt Mullenweg, he&rsquo;s been the champion of the GPL from the beginning. Keeping products that aren&rsquo;t SaaS, particularly in the WordPress repo, GPL. And I applaud him for that. I haven&rsquo;t always agreed with him, but I&rsquo;ve respected them. And that&rsquo;s one that I think will help ultimately the WordPress user in the future.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:40:54]</div> <div class=\"chat-text\"><p>Good point. That&rsquo;s one of the things I&rsquo;ve got down, neither in the good, nor the bad side, is that depending on how it goes, somebody with the right skills can just fork, whatever it is that they feel aggrieved about. But it does concern me that the terms and conditions change, we had a really good example of that not so long ago where there was confusion, it would appear. I think it was a tweet or an email or something led people to believe that the licensing terms were going to be changed. And then the social media storm happened. That seems to be the way at the moment to get everybody&rsquo;s voices out and say, we don&rsquo;t want this to happen, please honor what was the case, and in this particular case, you&rsquo;ll probably know what I&rsquo;m talking about. The company said, oh, okay, that&rsquo;s what you want, that&rsquo;s what we&rsquo;ll give you. And it all resolved itself very quickly, but concern that those kinds of things in the future will happen. Especially if you&rsquo;ve got a plugin, which is used on millions of sites and literally as the underpinnings of your website business, that would be terribly, terribly worrying.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>The other&hellip; an another concern that I&rsquo;ve got is the simple acquisition of the audience. You are buying the plugin. You have no intention to maintain it at all. You are just buying, dare I say it, you&rsquo;re buying the opportunity to put a little advert in people&rsquo;s WordPress admin area, or you are buying an email list or what have you, and I&rsquo;ve seen that happen as well. So that&rsquo;s a point of concern, not often, but I have seen it happen.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Yeah. It&rsquo;s an effect, potentially effect of all this, but that&rsquo;s back to let your voice be known. WordPress is so strong because, it&rsquo;s eclectic, it&rsquo;s so diverse in a good way, but democratize publishing is the WordPress mission. And so like that means have your voice, say your voice, share your voice. Even if I don&rsquo;t like it, I still promote it. WordPress users are going to have to wake up. And I&rsquo;m going to say it again. WordPress users have to wake up. They have to let their voice be known. They have to find the place to let their voice be known and congregate and share and rally.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Now it doesn&rsquo;t mean like a coup all the time. It means, let your voice of displeasure be known. Mostly, I love how WordPress has been built. Obviously I&rsquo;m so thankful for the thousands of contributors that have made WordPress, what it is today, selflessly over the years to build it to what it is today.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>I&rsquo;m so thankful for that legacy and their work, but it&rsquo;s also a meritocracy where when you contribute and we listen to people. By and large, we, the community listen and let the minority voice be heard. And it&rsquo;s one of the great things about our community is you can have a voice in the community if you choose so. WordPress users have to start choosing to do so.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>That is basically my list. There&rsquo;s a few others, but that was my good / bad list. I have a question for you to round us out and it&rsquo;s a peculiar question and it&rsquo;s yes, no, you got a binary choice or I suppose you could try and sit on the fence on this one.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>Given the exact same plugin from a big company or a, let&rsquo;s say solo preneur or a small company. So literally if they were the same Who would you buy from?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:44:04]</div> <div class=\"chat-text\"><p>Solopreneur every single day.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:44:05]</div> <div class=\"chat-text\"><p>Really. That&rsquo;s interesting. And is there a reason behind that? So obviously we&rsquo;ve had this discussion, we&rsquo;ve decided there are these merits and there are these drawbacks to both sides of the argument. Why that way?</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:44:15]</div> <div class=\"chat-text\"><p>If there&rsquo;s feature parity, both are doing what you need, and you can rely on support and updates and all that, solopreneur every single day. Because I go back to man, I root for the entrepreneur. I am an entrepreneur. I root for the entrepreneur. So I would for sure lend my support to the entrepreneur over the big company every single day.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>Like I&rsquo;m going to go for the David over the Goliath. Every single day I&rsquo;m going to root for the underdog. That&rsquo;s what I take a lot of calls I don&rsquo;t get paid for from Post Status members and others asking, hey, how did this acquisition? Can you give us any tech ways? I&rsquo;m always eager to have those calls because I&rsquo;m trying to walk the talk</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>I root for, I believe in the entrepreneurs. I think entrepreneurship as a career vocation in the world is a sacred one. It&rsquo;s a noble one. If done right. If we do the kind of equation. Do good, do right in the world, and you should do well in the world. What happens when it gets poisonous and terrible and all that is when the script gets flipped and people just say, oh no, no, the equation just profit, profit, profit.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>Well, I&rsquo;m sorry if you&rsquo;re just in the profit, profit, profit, and you bulldoze people, I hope you fail. You&rsquo;re not in the entrepreneur category, you&rsquo;re a mercenary. Only about profit. So that&rsquo;s why he said, this is binary and I gave you all this commentary, but I root for the entrepreneur and the one that&rsquo;s doing it right, and doing good for people and serving people and taking care of their people, customers and their team. I&rsquo;ll put my money there every single time.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:45:46]</div> <div class=\"chat-text\"><p>Really interesting. I wonder what the take-up would be from the audience listening to this, which way they would flip on that one. I had a comment, I said earlier that I was, and I&rsquo;ll round it out here. I was in a forum and we were talking about this exact same thing. Somebody in that forum, I won&rsquo;t mention the name in case they didn&rsquo;t want it to be mentioned, but they compared the current marketplace for WordPress to a game of Monopoly. And in that game of Monopoly, we&rsquo;re at the stage where the houses are being slowly replaced with hotels.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"> <div class=\"chat-text\"><p>And what was once a fun game starts to get really serious. And big money starts to move around the board and things blip out of existence with one roll of a dice. It&rsquo;s just struck me as a perfect moment. We are putting hotels on the board, the WordPress board. Fascinating.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"><div class=\"chat-author chat-author-corymiller vcard\"><cite class=\"fn\">Cory Miller</cite> [00:46:32]</div> <div class=\"chat-text\"><p>That&rsquo;s a very good example or analogy or metaphor, whichever one it is.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>Hey, here&rsquo;s another question. I&rsquo;ll answer. I&rsquo;m going to give you a question and I&rsquo;m going to answer it. If I have a chance between a non WordPress company and a WordPress company, who am I going to buy from? And that includes Automattic. I&rsquo;m going to say WordPress every single time. I&rsquo;m going to go with a WordPress company for sure. I am a customer of all the companies we&rsquo;ve talked about. Including Automattic. I give my money to those. So WordPress company over non-WordPress company, I&rsquo;m sorry. I&rsquo;m biased. I&rsquo;m going to pick WordPress. Just why I live in Oklahoma. I root for every Oklahoma sports team, because this is my home.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-2\"> <div class=\"chat-text\"><p>WordPress is my home entrepreneurs are my people, which is why I love what I do at Post Status. Cause it&rsquo;s the club. It&rsquo;s the tribe. It&rsquo;s the community of WordPress professionals. So Viva WordPress and viva the entrepreneur.</p>\n</div></div><div class=\"chat-stanza chat-row chat-speaker-1\"><div class=\"chat-author chat-author-nathanwrigley vcard\"><cite class=\"fn\">Nathan Wrigley</cite> [00:47:23]</div> <div class=\"chat-text\"><p>Cory Miller. Thanks for joining me on the podcast today.</p>\n</div></div></div></div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 11 Aug 2021 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:112:\"WPTavern: Elastic Hits Back at OpenSearch, Making Client Libraries Incompatible with Amazon-led Open Source Fork\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121321\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:267:\"https://wptavern.com/elastic-hits-back-at-opensearch-making-client-libraries-incompatible-with-amazon-led-open-source-fork?utm_source=rss&utm_medium=rss&utm_campaign=elastic-hits-back-at-opensearch-making-client-libraries-incompatible-with-amazon-led-open-source-fork\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7215:\"<p>After Elastic, makers of the search and analytic engine&nbsp;<a rel=\"noreferrer noopener\" href=\"https://www.elastic.co/what-is/elasticsearch\" target=\"_blank\">Elasticsearch</a>, re-licensed its core product so that it was <a href=\"https://wptavern.com/elasticpress-io-service-considers-next-move-after-elasticsearch-abandons-open-source-licensing\">no longer open source</a>, Amazon led a community effort to fork it. In July 2021, contributors to the project <a href=\"https://opensearch.org/blog/updates/2021/07/opensearch-general-availability-announcement/\">announced the first general availability (GA) release of OpenSearch 1.0,</a> an Apache 2.0-licensed fork of Elasticsearch 7.10.2 and Kibana 7.10.2.</p>\n\n\n\n<p>In what appears to be a slap back at the open source fork, Elastic has begun making its client libraries incompatible with OpenSearch. The Python client was updated to perform an API request that will <a href=\"https://github.com/elastic/elasticsearch-py/pull/1623\">verify connection to Elasticsearch</a> and raise an error if it doesn&rsquo;t receive the proper response. The PR received 40 &ldquo;thumbs-down&rdquo; reactions from the community and a brief round of criticism before the discussion was shut down.</p>\n\n\n\n<p>&ldquo;It&rsquo;s disappointing to see this,&rdquo; Invenio product manager Lars Holm Nielsen said. &ldquo;You&rsquo;re forcing us as bystanders in a battle to choose sides. We develop an Open Source product that could likely easily work with both Elasticsearch or OpenSearch and then the users can choose for themselves if they want Elasticsearch or OpenSearch. </p>\n\n\n\n<p>&ldquo;Now, instead, we likely have to make choice for all our users if we want OpenSearch or Elasticsearch. This and other behaviors from Elastic really does not give me any confidence in Elastic and what you might do in the future. And don&rsquo;t blame it all on Amazon &ndash; you&rsquo;ve already changed the server license, you didn&rsquo;t have to make this move.&rdquo;</p>\n\n\n\n<p>Elastic Senior Engineering Manager Philip Krauss responded before turning off comments on the discussion.</p>\n\n\n\n<p>&ldquo;Amazon OpenSearch is a different product,&rdquo; Krauss said. &ldquo;And while there is some shared history, there are already many differences that cause real confusion and issues.&rdquo;</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Kudos to <a href=\"https://twitter.com/elastic?ref_src=twsrc%5Etfw\">@elastic</a> for making us all collateral damage in its war with <a href=\"https://twitter.com/awscloud?ref_src=twsrc%5Etfw\">@awscloud</a>. It\'s my bad for pinning dependencies as &gt;=7.0.0,&lt;8.0.0 and getting this update automatically on a deploy. But still, pretty crappy to break the ES python package for anyone using AWS. <a href=\"https://twitter.com/hashtag/elasticsearch?src=hash&ref_src=twsrc%5Etfw\">#elasticsearch</a> <a href=\"https://t.co/Vb5VatOXdl\">pic.twitter.com/Vb5VatOXdl</a></p>&mdash; Brad Root (@amiantos) <a href=\"https://twitter.com/amiantos/status/1423063593541541890?ref_src=twsrc%5Etfw\">August 4, 2021</a></blockquote>\n</div>\n\n\n\n<p>Elastic has also modified its <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https://github.com/elastic/elasticsearch-net/pull/5728\">.NET Connector</a>&nbsp;for Elasticsearch to include &ldquo;<a href=\"https://github.com/elastic/elasticsearch-net/pull/5728\">a pre-flight check on first use</a>,&rdquo; which users do not consider to be an enhancement. </p>\n\n\n\n<p>Elastic Senior Engineer Steve Gordon said the change is not breaking in supported configurations and that the intent was &ldquo;to make this incompatibility explicit by failing fast to avoid consumers incorrectly assuming they are running in a supported configuration which is not tested and may not function as expected.&rdquo;</p>\n\n\n\n<p>Last week, OpenSearch <a href=\"https://aws.amazon.com/blogs/opensource/keeping-clients-of-opensearch-and-elasticsearch-compatible-with-open-source/\">responded</a> to Elastic&rsquo;s recent changes that render many clients incompatible, by committing to create a set of new client libraries that make it easy to connect applications to any OpenSearch or Elasticsearch cluster:</p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Many developers who use Elasticsearch and OpenSearch in their applications also make use of the&nbsp;<a rel=\"noreferrer noopener\" href=\"https://www.elastic.co/guide/en/elasticsearch/client/index.html\" target=\"_blank\">open source client libraries maintained by Elastic</a>, which provide convenient high-level interfaces for several popular programming languages. Over the past few weeks, Elastic added&nbsp;<a rel=\"noreferrer noopener\" href=\"https://github.com/elastic/elasticsearch-py/pull/1623\" target=\"_blank\">new logic</a>&nbsp;to several of these clients that rejects connections to OpenSearch clusters or to clusters running open source distributions of Elasticsearch 7, even those provided by Elastic themselves. While the client libraries remain open source, they now only let applications connect to Elastic&rsquo;s commercial offerings.</p></blockquote>\n\n\n\n<p>OpenSearch published a list of a dozen clients for which contributors plan to create forks that will maintain compatibility with all Elasticsearch distributions, even those produced by Elastic.</p>\n\n\n\n<p>&ldquo;We do not recommend updating to the latest version of any Elastic-maintained clients, as this may cause applications to break,&rdquo; OpenSearch maintainers urged users in the latest project update.</p>\n\n\n\n<p>Elastic&rsquo;s decision to prevent official clients from working with open source forks has further undermined any remaining goodwill the company had after re-licensing Elasticsearch.</p>\n\n\n\n<p>&ldquo;Looks like Elastic has sucked all the benefit they could from open source and is now spitting out the bones,&rdquo; OSI Director of Standards and Policy Simon Phipps <a href=\"https://twitter.com/webmink/status/1424842761887440905\">said</a>.</p>\n\n\n\n<p>10up, makers of the ElasticPress.io service, one of the most prominent Elasticsearch-powered products in the WordPress ecosystem, is still considering its next move after Elasticsearch abandoned its open source licensing. The company is not in any hurry to choose sides. Vasken Hauri, 10up&rsquo;s VP of Platforms and Systems, said the dispute &ldquo;isn&rsquo;t something that we&rsquo;re concerned about in the near term (the next 2-3 years).&rdquo;</p>\n\n\n\n<p>Upgrading past Elasticsearch 7.11+ would require making a choice between continuing on with Elastic&rsquo;s proprietary offering or switching to the open source fork. Hauri said that the company is &ldquo;barely taking advantage of most of the features Elasticsearch offers now&rdquo; and projects that the current roadmap &ldquo;could probably run another couple of years without any need to get new features from Elasticsearch.&rdquo; For the time being, the 6,000+ users of the <a href=\"https://wordpress.org/plugins/elasticpress/\">ElasticPress WordPress plugin</a> and customers of the <a href=\"https://ElasticPress.io\">ElasticPress.io</a> service have nothing to worry about as a result of Elastic&rsquo;s renewed war with Amazon.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 11 Aug 2021 05:46:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"WPTavern: Emoji Toolbar Plugin Brings an Emoji Picker Back to the WordPress Editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121332\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:209:\"https://wptavern.com/emoji-toolbar-plugin-brings-an-emoji-picker-back-to-the-wordpress-editor?utm_source=rss&utm_medium=rss&utm_campaign=emoji-toolbar-plugin-brings-an-emoji-picker-back-to-the-wordpress-editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3419:\"<p class=\"has-drop-cap\">Earlier today, theme.es released its <a href=\"https://wordpress.org/plugins/emoji-toolbar/\">Emoji Toolbar</a> project to the plugin directory. It is a simple picker that integrates with the WordPress Rich Text toolbar, allowing users to insert emoji directly from the editor interface.</p>\n\n\n\n<p>After Nick Hamze pulled his <a href=\"https://wptavern.com/emoji-conbini-and-the-case-for-a-block-enhancements-directory\">Emoji Conbini</a> plugin from WordPress.org last year, there has been an emoji-sized hole in my editor toolbox. The plugin was the perfect implementation for quickly plopping a quick smiley face or any of the other thousands of characters available. Unfortunately, his departure from the WordPress space meant losing one of my favorite block-related plugins &mdash; and several others that I enjoyed.</p>\n\n\n\n<p>It was also on par with 10up&rsquo;s <a href=\"https://wptavern.com/inserting-special-characters-into-the-block-editor\">Insert Special Characters</a> plugin, a solution for users missing a similar picker from the classic editor era.</p>\n\n\n\n<p>Emoji Toolbar is filling that void and is a solid alternative for those who need a solution. The difference between the two implementations is the location. Emoji Conbini added the picker button directly to the toolbar, and Emoji Toolbar adds it to the &ldquo;more&rdquo; dropdown.</p>\n\n\n\n<img />Clicking the Emoji button in the Rich Text toolbar.\n\n\n\n<p>Placing the picker button inside of the dropdown makes it a little harder to find. It also requires an additional mouse click to insert emoji. What matters is that the implementation works, but I would love to see it as a top-level toolbar item.</p>\n\n\n\n<p>Using the plugin is a simple matter. When in a Rich Text field, which includes blocks like Paragraph, Heading, List, and more, the Emoji Toolbar appears in the block toolbar. After clicking it, the plugin creates a popup of the emoji picker.</p>\n\n\n\n<img />Emoji Toolbar popup picker.\n\n\n\n<p>From that point, users merely need to click the emoji they want to insert into the post.</p>\n\n\n\n<p>The plugin bundles the <a href=\"https://github.com/missive/emoji-mart\">Emoji Mart</a> library, which has quickly become almost a standard for emoji pickers. The component is a Slack-like box that categorizes each of the characters, and it provides a field for searching for that perfect emoji.</p>\n\n\n\n<p>There is still at least one emoji inserter alternative. Instead of adding a picker to the block toolbar, <a href=\"https://wordpress.org/plugins/emoji-autocomplete-gutenberg/\">Emoji Autocomplete Gutenberg</a> allows users to type <code>:</code> and use keywords for inserting characters. For those who prefer to work from the keyboard, it is a quicker method.</p>\n\n\n\n<p>Emoji Toolbar shines over Emoji Autocomplete Gutenberg and the now-retired Emoji Conbini based on how it formats its output. It inserts the actual characters into the content, but the other plugins insert an <code>&lt;img&gt;</code> tag instead. That method results in output that is not forward-compatible with any changes in the future or alternative libraries. Users who also prefer to disable image output on the front end cannot do so. This is a non-issue with Emoji Toolbar &mdash; it plays well with other solutions.</p>\n\n\n\n<p>On the whole, the plugin is solid. It has well-written code and provides an easy-to-use picker for inserting emoji.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 10 Aug 2021 21:10:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:39;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"WPTavern: Automattic Invests $30M in Titan, a Business Email Startup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121219\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:177:\"https://wptavern.com/automattic-invests-30m-in-titan-a-business-email-startup?utm_source=rss&utm_medium=rss&utm_campaign=automattic-invests-30m-in-titan-a-business-email-startup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4291:\"<img />source: <a href=\"https://titan.email/\">Titan.email</a>\n\n\n\n<p>Automattic has <a href=\"https://titan.email/titan-funding-announcement/\">invested $30 million in Titan</a>, a professional email suite aimed at businesses and companies offering white-labeled email solutions for customers. At <a href=\"https://wptavern.com/video-matt-mullenweg-and-josepha-haden-chomphosy-join-wordcamp-india-for-fireside-chat\">WordCamp India 2021</a>, Automattic CEO Matt Mullenweg said that the company had just made &ldquo;a pretty large investment&rdquo; in the India-based startup and stated that it &ldquo;will be a big part of how WordPress.com offers email going forward.&rdquo; The Series A investment in Titan is Automattic&rsquo;s largest to date and values the company at $300 million.</p>\n\n\n\n<p>Although Automattic has gained notoriety for its &ldquo;<a href=\"https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html\">no offices or email</a>&rdquo; approach to business, most of the working world has not yet transitioned away from relying heavily on email.</p>\n\n\n\n<p>&ldquo;I think email is definitely on its way out, between things like P2 and&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http://slack.com/\">Slack</a>, which is a work place chat tool,&rdquo; Mullenweg said on Glenn Leibowitz&rsquo;s <a href=\"https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html\">podcast</a> in 2015. &ldquo;Email just has so many things wrong with it. I&rsquo;ve never heard anyone who&rsquo;ve said they love email, they want more of it&ndash;have you?&rdquo; </p>\n\n\n\n<p>Six years later, email is still a reliable source of misery for most working people, but Titan aims to transform it into a more meaningful communication channel for businesses with help of Automattic&rsquo;s investment. It includes <a href=\"https://titan.email/features/\">features</a> like scheduled send, follow-up reminders, smart filters and custom folders, email templates, and white labeling with deep integration for various platforms.</p>\n\n\n\n<p>WordPress.com&rsquo;s marketing has increasingly been aimed at small businesses over the past few years with a strong push for users to make money by selling things through their websites. It&rsquo;s easy to see how Titan makes sense as a supporting product that legitimizes any business with a <a href=\"https://wordpress.com/support/add-email/adding-professional-email-to-your-site/\">custom branded email address</a>. Customers who have registered, transferred, or mapped a custom domain through WordPress.com are offered a three-month free trial of Titan-powered email services.</p>\n\n\n\n<div class=\"wp-block-image\"><img /></div>\n\n\n\n<p>Setting up custom branded email addresses separately would be a much more inconvenient process and most customers with custom domains are likely better off rolling email services into their existing WordPress.com setup. This strategically enables WordPress.com to be more of a one-stop shop for business needs. People are often reluctant to change their email providers so Titan has the effect of making WordPress.com&rsquo;s products a more sticky subscription that would require some effort to reproduce elsewhere.</p>\n\n\n\n<p>&ldquo;We need an alternative to&nbsp;<a href=\"https://www.bloomberg.com/quote/GOOGL:US\">Google</a>&nbsp;and&nbsp;<a href=\"https://www.bloomberg.com/quote/MSFT:US\">Microsoft</a>, which have started to monopolize email,&rdquo; Mullenweg told <a href=\"https://www.bloomberg.com/news/articles/2021-08-03/automattic-values-business-email-startup-titan-at-300-million?utm_source=twitter&utm_campaign=socialflow-organic&utm_content=business&utm_medium=social&cmpid=socialflow-twitter-business\">Bloomberg</a>. &ldquo;Of about 6 billion email accounts in the world, only a fraction are small business email accounts and they need a product that&rsquo;s focused on their needs,&rdquo; he said. </p>\n\n\n\n<p>After just two years, Titan has more than 100,000 small business customers. In addition to its relationships with WordPress.com, HostGator, NameSilo, and other web providers, Titan aims to grow its customer base by partnering with popular hosting companies, domain registrars, and site builders.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 10 Aug 2021 04:52:31 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:40;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"WPTavern: Is WordPress Development Really All That Hard To Get Into Today?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121083\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:191:\"https://wptavern.com/is-wordpress-development-really-all-that-hard-to-get-into-today?utm_source=rss&utm_medium=rss&utm_campaign=is-wordpress-development-really-all-that-hard-to-get-into-today\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9941:\"<p>Oh, how easily we forget the WordPress of 10, 15 years ago.</p>\n\n\n\n<p>We are spoiled. We are spoiled by the gluttony of documentation and tutorials, a wealth of knowledge created over more than a decade. We are spoiled by our own expertise, built-in our more vigorous youth, now sitting on our haunches as we have aged along with our beloved platform.</p>\n\n\n\n<p>We have grown to become the proverbial grumpy old men. &ldquo;Back in my day, we didn&rsquo;t need all these fancy tools to help us write code. We pulled ourselves up by our bootstraps and built everything from scratch.&rdquo;</p>\n\n\n\n<p>I kid. Sort of. I count myself among the old-school developers who helped build the WordPress that so many are still nostalgic about &mdash; <em>I think I have earned the right to joke about myself</em>. They were &ldquo;simpler&rdquo; times but not really.</p>\n\n\n\n<p>Having been in the community as long as I have, I can remember the backlash each time a new feature landed. I recall the days when there really was non-existent documentation for pretty much everything.</p>\n\n\n\n<p>Lately, there has been a growing conversation around the difficulty of overcoming WordPress&rsquo;s current barrier to entry for developers. This has been an ongoing discussion for a few years now, but the latest flare-up comes on the heels of a <a href=\"https://twitter.com/ChrisWiegman/status/1420068080944885767\">tweet by Chris Wiegman</a>:</p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The deeper I get with modern WP dev the more I understand why newer devs don&rsquo;t like to work on it. This is not the same project as it was in the past. The learning curve is now extremely high regardless of past experience.</p></blockquote>\n\n\n\n<p>I <a href=\"https://wptavern.com/taking-the-leap-building-my-first-wordpress-block-plugin\">built my first block plugin</a> in a few hours about a month ago. When writing on the experience, I said the barrier to entry was much higher than when I had built my first plugin in 2007. Having had the time to sit back and think about that, I am not sure it was a fair statement. We tend to view the past through rose-colored glasses while forgetting the real struggle.</p>\n\n\n\n<p>What I had wanted was to build the plugin in 30 minutes. Had everything been in PHP, that would have been an easy feat for me. Objectively, I am an expert (or close enough) in the language. However, my JavaScript knowledge is 10 years behind.</p>\n\n\n\n<p>It had been a while since I had been challenged in that way. That was a distressing experience for someone who had become comfortable in his own skills.</p>\n\n\n\n<p>I griped about the docs. But, let&rsquo;s be honest. WordPress has never had the sort of deep documentation that could teach a budding developer everything. I know this because I have written at least a couple hundred tutorials in my career. Nearly every time, I dug into the project&rsquo;s source code to make sense of it, which allowed me to teach other developers how to work with various features. And many other developers in the space did the same.</p>\n\n\n\n<p>In time, WordPress.org added more robust developer documentation, but this was not built overnight. It is a constantly evolving project.</p>\n\n\n\n<p>I also built my first block type with vanilla JavaScript. No build tools. No React docs open. Just plain ol&rsquo; JS code in my editor. I needed to crawl before I could walk, and getting that first iteration of the code into a workable state was necessary before I jumped into anything more complex.</p>\n\n\n\n<p>In the days after, I re-coded it all to use more modern JavaScript and compiled it with webpack. A week after that, I built a second block plugin with more advanced features.</p>\n\n\n\n<p><em>Was it hard?</em> Definitely. <em>Was the barrier to entry higher than when I first developed plugins?</em> Probably. Truthfully, I did not struggle as much, but I am also at a different point in my life. At 37, I no longer have quite as much drive and likely less capacity for picking up new skills as quickly as in my late teens and early 20s. However, I have a strong foundation and enough experience to overcome some of the hurdles I encountered.</p>\n\n\n\n<p><em>Would a 20-year-old me struggle with this JavaScript landscape more than a strictly PHP-based WordPress?</em> I doubt it. Both had huge learning curves for someone new.</p>\n\n\n\n<p>Someone&rsquo;s first introduction to Subversion or Composer can be just as scary as their initial dive into webpack and npm. For a fresh mind, an open canvas that has yet to be painted with over a decade of doing things the &ldquo;WordPress way,&rdquo; I am unsure if the barrier to entry is so much higher.</p>\n\n\n\n<p>For us old-schoolers, our world has been flipped upside down. There is no denying that. The Gutenberg project, which is at the core of nearly every new WordPress feature, moves so fast that it is next to impossible to keep up with while also upping your skills. It is easy to get overwhelmed. When this happens to me, I usually take a step back and return when I have had a chance to rest my mind.</p>\n\n\n\n<p>Contributing to the WordPress ecosystem has always had one barrier or another. Whether it be the privilege of time, knowledge of PHP, or some other skill, the project has left some people out. That is changing in some ways. Some parts are now available to users that were never accessible before. This is easiest to see from the theming side of things.</p>\n\n\n\n<p>&ldquo;I wish people would see that theme development is heading the opposite way,&rdquo; <a href=\"https://twitter.com/carolinapoena/status/1420220865405497350\">tweeted Carolina Nymark</a>. &ldquo;The entry barrier for designers and new developers will be lower. When people get stuck saying, &lsquo;But I can&rsquo;t use my hooks in a block theme,&rsquo; it is because they are looking at what exists today, not ahead.&rdquo;</p>\n\n\n\n<p>Having spent more time on the theming side of the block editor than plugin development, I agree wholeheartedly. Theme authors have been given a clean slate, or at least by the time block-based themes are supported in core WordPress, this will be true.</p>\n\n\n\n<p>While I could write <em>ad nauseum</em> on the details of how theme development itself is leaps and bounds better, the revolutionary part is how the system welcomes those who had no entryway in the past.</p>\n\n\n\n<p>Alongside version 5.8, WordPress.org <a href=\"https://wptavern.com/the-wordpress-org-block-pattern-directory-now-live\">opened the first iteration</a> of its <a href=\"https://wordpress.org/patterns/\">pattern directory</a>. Soon, any user will be able to contribute custom block patterns without writing a single line of code. They can simply create layouts from the editor, copy them, and share them with others.</p>\n\n\n\n<p>When the site editor lands, it will once again change the game. Non-coders will have the power to essentially create entire front-end designs without any preexisting programming knowledge.</p>\n\n\n\n<p>If WordPress must become more complex for developers to provide end-users this much power, I can live with that.</p>\n\n\n\n<p>The highest barrier to entry &mdash; as it has always been &mdash; is contributing directly to WordPress. Or at least contributing to the block side of things via Gutenberg.</p>\n\n\n\n<p><a href=\"https://developer.wordpress.org/block-editor/contributors/code/getting-started-with-code-contribution/\">The Getting Started With Code Contribution</a> section of the Block Editor Handbook is a dizzying list of installation notes and procedures that can be off-putting to even the most seasoned developer. Because just about everything is a third-party tool, any trouble you run into just setting up your system is likely to land you in support forums or chatrooms outside of WordPress. Even moving past setup, contributing code to Gutenberg is unlike the days of yore.</p>\n\n\n\n<p>What is lacking is the history. We had a decade and a half to perfect our systems for classic WordPress. It was often ugly and brutal building the platform and the ecosystem around it to a point where it was a comfortable space for developers. We have had only three years for modern WordPress to feel as natural as in years past.</p>\n\n\n\n<p>I am ever the optimist, hoping that in another 15 years&rsquo; time, we are having these same discussions about the new technology stack that WordPress 10.0 has introduced. In the meantime, I look forward to seeing our documentation evolve, our developer community expanding its skillset, and new WordPressers coming along for the journey.</p>\n\n\n\n<h2>Continued Reading</h2>\n\n\n\n<p>In this discussion, there are no right or wrong answers. The conversation matters because it enriches our knowledge and informs how we build the next version of WordPress and the web.</p>\n\n\n\n<p>The following are links related to this topic that helped inform my thoughts. Each is worth a read, listen, or viewing. If I missed any that others have published, feel free to link them in the comments.</p>\n\n\n\n<ul><li><a href=\"https://chriswiegman.com/2021/08/the-changing-wordpress-ecosystem/\">The Changing WordPress Ecosystem</a></li><li><a href=\"https://mkaz.blog/wordpress/modern-wordpress-development/\">Modern WordPress Development</a></li><li><a href=\"https://courtneyengle.com/2021/08/02/wordpress-learning-curve/\">WordPress Learning Curve</a></li><li><a href=\"https://ephemeralthemes.com/2021/07/28/theme-creation-is-now-easier/\">Theme creation is now easier</a></li><li><a href=\"https://wpmainline.com/podcast/wp-mainline-episode-5-contributing-and-developing-for-wordpress-is-not-as-easy-as-it-used-to-be/\">WP Mainline Episode 5 &ndash; Contributing and Developing for WordPress Is Not as Easy as It Used to Be</a> (podcast)</li><li><a href=\"https://www.youtube.com/watch?v=GJAje6JveCw&ab_channel=DavidVongries\">Is Gutenberg Killing WordPress Themes? Challenges for a Theme Developer in a Gutenberg World.</a> (video)</li></ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 09 Aug 2021 22:38:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:41;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"WordPress.org blog: Widgets in WordPress 5.8 and Beyond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=11115\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2021/08/widgets-in-wordpress-5-8-and-beyond/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4900:\"<p><strong><em>Copy and Design by <a href=\"https://profiles.wordpress.org/critterverse/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>critterverse</a> </em></strong></p>\n\n\n\n<p>WordPress 5.8 brings the power of Gutenberg blocks to widget areas — which means the highly customizable layout and styling options bring you closer to a&nbsp;WYSIWYG editing experience. I made a test site based on the oldie-but-goodie <a href=\"https://wordpress.org/themes/twentysixteen/\">Twenty Sixteen theme</a>, with three separate widget areas. In this post, I’ll highlight a few cool things that are now possible to do with your widgets and where things may be heading next.</p>\n\n\n\n<div class=\"wp-block-image\"><a href=\"https://i0.wp.com/wordpress.org/news/files/2021/08/site-long-1x.png?ssl=1\"><img width=\"632\" height=\"1130\" src=\"https://i0.wp.com/wordpress.org/news/files/2021/08/site-long-1x.png?resize=632%2C1130&ssl=1\" alt=\"A zoomed-out view of a single post with one sidebar widget area and two footer widget areas. The site content is about Marine Park Salt Marsh. A List View of blocks floating next to each widget area shows how the design is constructed.\" class=\"wp-image-11116\" /></a><br /><br /><br /><br /></div>\n\n\n\n<h2>Create Interesting Visual Effects With Overlapping Layouts and Duotone Images</h2>\n\n\n\n<p>Appearance-wise, users have a lot more control over widget areas than ever before — especially through the use of blocks with customization options like the Cover and Image block. Here’s what I can create in the classic widgets editor (above) versus what I can create in the new block-based widget editor (below).</p>\n\n\n\n\n\n\n\n\n\n\n\n<h2>Intersperse Widgets and Custom Code Throughout Your Visual Designs</h2>\n\n\n\n<p>Container blocks like Cover and Columns make it easy to weave dynamic or interactive elements into your designs. While this is a given for many widgets, the block versions of widgets can be easily wrapped and layered within container blocks to integrate them into your layout more fully.</p>\n\n\n\n<p>In the example below, I tried placing a Search block in front of a Cover block, which creates a nice layered effect. I also inserted Custom HTML blocks within a Columns block to display different messaging depending on the time of day. (<a href=\"https://stackoverflow.com/questions/31242051/show-content-based-on-time-of-day-timing-changes-on-different-days-of-the-week\">jQuery script</a>)</p>\n\n\n\n\n\n\n\n<h2>Use Traditional Widget Layouts (Or Not) With Lots of Flexibility Over Title and Structure</h2>\n\n\n\n<p>Classic widgets have always had a lockup that includes a widget title. One cool thing about having blocks in widget areas is that you have complete flexibility over how titles appear. For example, you might choose to have a title over every widget, you might only want one title at the top of each widget area, or your design might not need titles at all.</p>\n\n\n\n<p>Note: Some themes, like <a href=\"https://wordpress.org/themes/twentytwentyone/\">Twenty Twenty-One</a>, are designed to flow content horizontally within widget areas. If you’re having trouble with a theme splitting your layout into columns, you could try keeping the lockup together by containing it within a Group block.</p>\n\n\n\n<div class=\"wp-block-image\"><a href=\"https://i1.wp.com/wordpress.org/news/files/2021/08/grouped.jpg?ssl=1\"><img width=\"632\" height=\"381\" src=\"https://i1.wp.com/wordpress.org/news/files/2021/08/grouped.jpg?resize=632%2C381&ssl=1\" alt=\"Side-by-side comparison of List View of a Sidebar widget area with and without grouped/nested lockups.\" class=\"wp-image-11122\" /></a></div>\n\n\n\n<h2>Copy &amp; Paste Existing Layouts From the WordPress Pattern Directory</h2>\n\n\n\n<p>While patterns haven’t been fully integrated into the widget editors yet, one thing you <em>can</em> do is copy and paste patterns from the game-changing new <a href=\"https://wordpress.org/patterns/\">WordPress Pattern Directory</a> into your site’s widget areas. I used this <a href=\"https://wordpress.org/patterns/pattern/horizontal-call-to-action/\">horizontal call to action</a> pattern from the directory almost exactly as is, with minor color and copy adjustments:</p>\n\n\n\n<div class=\"wp-block-image\"><a href=\"https://i1.wp.com/wordpress.org/news/files/2021/08/footer.jpg?ssl=1\"><img width=\"632\" height=\"389\" src=\"https://i1.wp.com/wordpress.org/news/files/2021/08/footer.jpg?resize=632%2C389&ssl=1\" alt=\"Footer widget area with a black box that reads, “Become a monthly patron” with paragraph text and a “Join now” button in a separate column. A painted image of waves hitting rocks is directly below with no space between them.\n\" class=\"wp-image-11123\" /></a><br /></div>\n\n\n\n<p>FYI: Patterns have not been curated for or integrated into widget areas yet, so you may run into some unexpected behavior — consider this feature to be a preview of what’s coming next for widget editing!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 09 Aug 2021 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Chloe Bringmann\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"Gutenberg Times: Modern WordPress Development is hard, Theme Building and more -Weekend Edition #180\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=18698\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"https://gutenbergtimes.com/modern-wordpress-development-is-hard-theme-building-and-more-weekend-edition-180/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:16178:\"<p>Howdy, my friend! </p>\n\n\n\n<p>Greeting from Germany, where we follow a mask mandate again for buildings, shops, and restaurants. The weather is switching rapidly between cold and rain to clear sky&#8217;s and heat within hours. We learned quite a bit <a href=\"https://www.digitaltrends.com/computing/everything-you-need-to-know-about-powerline-networking/\">about power line networking</a> while setting up our home office for two at my parent&#8217;s home. </p>\n\n\n\n<p>After the break last week, we have plenty of information, discussions, and creative updates for you. Due to vacation time, we didn&#8217;t see a big changelog, though. It&#8217;s all good.  We all can use a breather and catch up on the finer points of Gutenberg development. </p>\n\n\n\n<p>Let&#8217;s dive in, <br />Yours, 💕<br />Birgit</p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<h2>Gutenberg 11.2 </h2>\n\n\n\n<p><strong><a href=\"https://wordpress.org/plugins/gutenberg/\">Gutenberg 11.2 was released.</a></strong> You can read up about it <a href=\"https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/\">on the release post</a>, as mentioned above, there were many small but powerful changes to blocks, site editor.  <strong>Sarah Gooding </strong><a href=\"https://wptavern.com/gutenberg-11-2-expands-color-support-for-search-and-pullquote-blocks-introduces-experimental-flex-layout-for-group-block\">has the skinny for you</a> on the WordPress Tavern. </p>\n\n\n\n<p><strong>Grzegorz Ziolkowski </strong>and I recorded the Gutenberg changelog episode #49 yesterday.</p>\n\n\n\n\n<p class=\"has-large-font-size\">📢 <strong>New <a href=\"https://gutenbergtimes.com/podcast/changelog-49-drag-and-drop-flex-layout/\">Episode #49 is now available</a>! </strong>🎙️<br />Birgit Pauli-Haack and Grzegorz Ziolkowski discuss Gutenberg plugin release 11.2, drag and drop, flex layout, core data shortcuts and modern WordPress development.</p>\n\n\n\n<p> <strong>Subscribe to the&nbsp;<a href=\"https://gutenbergtimes.com/podcast/\">Gutenberg Changelog</a>&nbsp;podcast </strong><br />🎙️&nbsp;<a href=\"https://open.spotify.com/show/620NwVKQJGdTupy36zYxvg?mc_cid=4b6c9f88fe\">Spotify</a>&nbsp;|&nbsp;<a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9ndXRlbmJlcmd0aW1lcy5jb20vZmVlZC9wb2RjYXN0\">Google</a>&nbsp;|&nbsp;<a href=\"https://podcasts.apple.com/us/podcast/gutenberg-changelog/id1469294475\">iTunes</a>&nbsp;|&nbsp;<a href=\"https://pca.st/podcast/f8445ec0-7508-0137-f267-1d245fc5f9cf\">PocketCasts</a>&nbsp;|&nbsp;<a href=\"https://www.stitcher.com/show/gutenberg-changelog\">Stitcher</a>&nbsp;|<br />🎙️&nbsp;<a href=\"https://www.podbean.com/podcast-detail/chi7j-9904a/Gutenberg-Changelog-Podcast\">Pod Bean</a>&nbsp;|&nbsp;<a href=\"https://castbox.fm/channel/Gutenberg-Changelog-id2173375\">CastBox</a>&nbsp;|&nbsp;<a href=\"https://www.podchaser.com/podcasts/gutenberg-changelog-878239/\">Podchaser</a>&nbsp;|&nbsp;<a href=\"https://gutenbergtimes.com/feed/podcast\">RSS Feed</a>&nbsp;</p>\n\n\n\n<img />\n\n\n\n\n<h2>Modern WordPress Development is Hard!</h2>\n\n\n\n<p>My friend, <strong>Chris Wiegman</strong>, started an interesting, multi-faceted discussion on a <a href=\"https://twitter.com/ChrisWiegman/status/1420068080944885767\">changing WordPress ecosystem for developers on Twitter.</a> Others chimed in, like Matias Ventura, Alain Schlesser, Victor Ramirez, Rich Tabor, Mark Wilkinson, Jessica Lyschik and many more. </p>\n\n\n\n<ul><li><strong>Chris Wiegman</strong> followed up with a blog post: <strong><a href=\"https://chriswiegman.com/2021/08/the-changing-wordpress-ecosystem/\">The Changing WordPress Ecosystem</a>.</strong> </li><li><strong>Marcus Kazmierczak</strong> wrote <strong><a href=\"https://mkaz.blog/wordpress/modern-wordpress-development/\">Modern WordPress Development</a> </strong>in addition to Chris&#8217; post.</li><li><strong>Courtney Robinson</strong> chimed in from the training aspect, describing the <strong><a href=\"https://courtneyengle.com/2021/08/02/wordpress-learning-curve/\">WordPress Learning Curve</a> </strong>and the need for ongoing learning.  </li></ul>\n\n\n\n<p>Since the tweet and the blog post, <strong>Chris Wiegman</strong> wrote another blog post <strong><a href=\"https://chriswiegman.com/2021/08/learning-react-fast/\">“Learn React Fast”</a>,</strong> raving about the <a href=\"https://ReactForBeginners.com/friend/PAULISYSTEMS\">ReactJS for Beginners Course by Wes Bos.</a></p>\n\n\n\n<p><strong><a href=\"https://insights.stackoverflow.com/survey/2021\">Stack Overflow</a></strong> published their annual survey results. Here are some numbers. </p>\n\n\n\n<ul><li>This year, React.js (40.1%) surpassed jQuery (34.4%) as the most commonly used web framework.</li><li>JavaScript completes its ninth year in a row as the most commonly used programming language.</li><li>Technology: 22.54% of Professional Developers work in PHP, 68.62% work in JavaScript. </li></ul>\n\n\n\n<p>It&#8217;s quite reassuring that WordPress is not stuck where it was 10 years ago (<a href=\"https://wordpress.org/support/wordpress-version/version-3-2/\">v 3.2</a> &#8211; <a href=\"https://w3techs.com/technologies/history_overview/content_management/all/y\">w3tech 13.1%</a>). The web has evolved exponentially since then, and so has WordPress and the surrounding community. </p>\n\n\n\n<p>I am eagerly awaiting to read through all the various branches of the twitter thread where more developers shared their experiences and their lessons learned.  The discussion is, of course, ongoing. It seems to be coming in waves.</p>\n\n\n\n\n<p><strong>&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Keeping up with Gutenberg &#8211; Index 2021&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test and Meta team from Jan. 2021 on. Updated by yours truly.  <a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/\"><em>The index 2020 is here</em></a></p>\n\n\n\n\n<h2>Content Creation and #nocode WordPress</h2>\n\n\n\n<p>Gutenberg has opened the eco-system to many possibilities that haven&#8217;t been there before, at least not without in-depth knowledge in software programming</p>\n\n\n\n<p>Preparing for a talk at a non-WordPress conference, <strong>Chris Lema</strong> published parts of his slidedeck in <a href=\"https://chrislema.com/using-wordpress-without-writing-any-code/\"><strong>Using WordPress Without Writing Any Code</strong></a>. Lema also inspired me to look at <a href=\"https://automatorplugin.com/\">Uncanny&#8217;s Automator for WordPress plugin</a>. </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>Tammy Lister</strong> wrote a tutorial on <a href=\"https://ephemeralthemes.com/2021/07/31/creating-a-page-to-display-content-from-across-multiple-sites/\"><strong>Creating a page to display content from across multiple sites</strong></a>. She gives you a tour of the RSS Block, how to add it and combine it with other blocks.  Lister also shows you how to style it via theme.json and how to build  a page template in the new site editor. In conclusion, she wrote: <em>&#8220;Creating a collection of content on a page previously took a lot more to do. You would either have had to know development or used a plugin. Now, you can use a block that core provides, and it has styling out of the box ready to go.&nbsp;&#8220;</em></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>B.J. Keeton </strong>of Elegant Themes wrote a tutorial on<strong> <a href=\"https://www.elegantthemes.com/blog/wordpress/how-to-use-the-wordpress-event-block-by-automattic\">How to Use the WordPress Event Block by Automattic</a></strong>. There are plenty of occasions, when you don&#8217;t need a big event&#8217;s management plugin to announce and market your events on your website. More often than none, event registration and attendee management is better handled by other SaaS products. With the event block, you can highlight your event and guide the future audience to the right place for more information, registration, and payment. </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><a href=\"https://www.youtube.com/watch?v=Fc_S2lYF9sY\">In his latest video</a>, <strong>Nick Diego</strong>, walks us through how to manage the visibility of block content using the <a href=\"https://wordpress.org/plugins/block-visibility/\">Block Visibility WordPress plugin</a>, while making live edits to  the plugin&#8217;s website. </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>Chris Wiegman</strong> wrote a comparison theme review: <strong><a href=\"https://chriswiegman.com/2021/07/blocksy-vs-generatepress/\">Blocksy vs GeneratePress</a>.</strong> The article is helpful not only because of those two themes. It&#8217;s a good blueprint, on a  decision-making process for selecting a theme for your site. Wiegman describes clearly the problem to be solved and why he took the approach he took. </p>\n\n\n\n<h2>Block-based Theme Development </h2>\n\n\n\n<p><strong>Jeff Ong</strong> posted <a href=\"https://wordpress.org/news/2021/07/configuring-theme-design-with-theme-json/\"><strong>Configuring Theme Design with theme.json</strong></a> on WordPress.org News section. A deep dive into the new method to configure themes and support features of the block editor. </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p>The state of <strong>Full-Site Editing</strong> was the topic of last month&#8217;s <a href=\"https://make.wordpress.org/test/2021/07/30/hallway-hangout-discussion-on-full-site-editing-issues-prs-designs-30-july/\"><strong>Hallway Hangout with Anne McCarthy and theme developers around the globe</strong></a>. McCarthy provides a summary of the topic and the <a href=\"https://www.youtube.com/watch?v=t-BsJoeT8Qk\">recording is available on YouTube</a></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>Brian Gardner</strong>, former StudioPress, now building block-based themes at <a href=\"https://frostwp.com/\">Frost.</a> Take a look at the just released <a href=\"https://frostwp.com/starter-sites/\"><strong>Starter Sites.</strong></a> </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://twitter.com/critterverse\">Channing Ritter</a></strong> of the design team published additional details on block-based <strong><a href=\"https://make.wordpress.org/design/2021/07/27/widgets-in-wordpress-5-8-and-beyond/\">Widgets in WordPress 5.8 and Beyond</a>.</strong> In this post, Ritter highlighted a few cool things that are now possible with widgets, and she took a look at where things may be heading next.</p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://ephemeralthemes.com/2021/07/28/theme-creation-is-now-easier/\">Theme creation is now easier</a>,</strong> found <strong>Tammie Lister</strong> in her post, while <strong>Justin Tadlock </strong>points out the obvious in<strong> </strong>his article: (&#8230;) <a href=\"https://wptavern.com/theme-creation-will-be-easier-but-we-are-not-there-yet\"><strong>we are not there yet</strong></a>. </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://twitter.com/jcasabona\">Joe Casabona</a> </strong>has joined <em><a href=\"https://fullsiteediting.com/courses/\">Carolina Nymark</a></em> and <em><a href=\"https://wpdevelopment.courses/courses/\">Fränk Klein</a></em> in offering an online course on Full-Site Editing: <a href=\"https://masterfse.com/\"><strong>Master Full-Site Editing</strong></a>. Casabona offers a 50% discount for now.  </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://twitter.com/karks88\">Eric Karkovack</a></strong> asked, <strong>&#8220;<a href=\"https://speckyboy.com/full-site-editing-help-wordpress-themes-potential/\">Will Full Site Editing Help WordPress Themes Finally Reach Their Potential?”</a></strong>. He wrote: &#8220;<em>Instead of offering completely rendered designs, a theme might include an array of options for the header, footer, navigation, and content area. From there, a website owner can choose the options that best fit their needs and fill in the blanks with content.</em>&#8220;</p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>Carolina Nymark</strong> updated her <a href=\"https://marketplace.visualstudio.com/items?itemName=CarolinaNymark.wordpress-block-markup\"><strong>Block Markup VSCode extension</strong></a>. It includes autocomplete snippets that helps you add blocks to your templates faster. For the latest update, Nymark included the change from Query Loop to Post template and added the Search Block and Query Pagination. </p>\n\n\n\n\n<p><strong><a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Need a plugin .zip from Gutenberg&#8217;s main (trunk) branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. <br />Have you been using it? Hit reply and let me know.</p>\n\n\n\n<p><img alt=\"GitHub all releases\" src=\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\" /></p>\n\n\n\n\n<h2>Building Blocks for Gutenberg</h2>\n\n\n\n<p><strong>Alex Standiford </strong>chimes in with <a href=\"https://www.wpdev.academy/concepts/blocks-have-changed-how-we-approach-building-themes-heres-how/\"><strong>&#8220;Blocks Have Changed How We Approach Building Themes – Here’s How.</strong></a> </p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p><strong>Rich Tabor</strong> helps you <a href=\"https://richtabor.com/todo-list-block/\"><strong>Manage WordPress publishing tasks with the Todo List Block</strong></a>. After creating the <a href=\"https://wordpress.org/plugins/markdown-comment-block/\">Markdown Comment plugin</a>, he also created a <a href=\"https://wordpress.org/plugins/todo-list-block/\">To-Do list block for content creators</a>.  </p>\n\n\n\n<p>I list it under the Block Building headline because Tabor has been an early adopter of Gutenberg with <a href=\"https://wordpress.org/plugins/coblocks/\">CoBlocks</a> which GoDaddy bought even before the Block Editor was merged into WordPress Core in 2018. Studying his code and approach will make you a better block builder. </p>\n\n\n\n<p>Tabor has been busy writing tutorials for building and extending blocks on his blog</p>\n\n\n\n<ul><li><a href=\"https://richtabor.com/block-styles/\">How to add and remove Gutenberg block styles with JavaScript</a></li><li><a href=\"https://richtabor.com/gutenberg-block-templates/\">The Ultimate Guide to WordPress Block Templates in Gutenberg</a></li><li><a href=\"https://richtabor.com/build-publish-gutenberg-block-plugins/\">How to Build &amp; Publish Gutenberg Block Plugins to the Block Directory</a></li><li><a href=\"https://richtabor.com/gutenberg-block-plugins/\">A Primer on Gutenberg Block Plugins for the WordPress Block Directory</a></li></ul>\n\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<p class=\"has-text-align-center\"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n\n<form class=\"wp-block-newsletterglue-form ngl-form ngl-portrait\" action=\"https://gutenbergtimes.com/feed/\" method=\"post\"><div class=\"ngl-form-container\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\">Type in your Email address to subscribe.</label><div class=\"ngl-form-input\"><input type=\"email\" class=\"ngl-form-input-text\" name=\"ngl_email\" id=\"ngl_email\" /></div></div><button class=\"ngl-form-button\">Subscribe</button><p class=\"ngl-form-text\">We hate spam, too and won&#8217;t give your email address to anyone except Mailchimp to send out our Weekend Edition</p></div><div class=\"ngl-message-overlay\"><div class=\"ngl-message-svg-wrap\"></div><div class=\"ngl-message-overlay-text\">Thanks for subscribing.</div></div><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"26f81bd8ae\" /><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"yes\" /></form>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 07 Aug 2021 22:18:34 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"WPTavern: Automattic Releases Quadrat, a Block-Based Podcasting WordPress Theme\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121215\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:201:\"https://wptavern.com/automattic-releases-quadrat-a-block-based-podcasting-wordpress-theme?utm_source=rss&utm_medium=rss&utm_campaign=automattic-releases-quadrat-a-block-based-podcasting-wordpress-theme\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4914:\"<img />\n\n\n\n<p class=\"has-drop-cap\">A few weeks ago, Automattic released <a href=\"https://wordpress.org/themes/quadrat/\">Quadrat</a> on the WordPress.org theme directory. It is now the company&rsquo;s fourth block theme. Like its predecessors, it is a child of <a href=\"https://wptavern.com/the-automattic-theme-team-announces-blockbase-its-new-block-parent-theme\">Blockbase</a>, a project that serves as a foundation for the work of Automattic&rsquo;s Theme Team.</p>\n\n\n\n<p>After spending a couple of months diving deep into the world of block themes, I was beginning to feel a little burned out. When I wasn&rsquo;t sleeping, eating, or doing yard work in my off-duty time, I was building or exploring one project or another. Soon, it all had become a blur. I knew I needed to take a small break, and I have not touched themes for a couple of weeks since, at least not outside of work.</p>\n\n\n\n<p>However, Quadrat appealed to the theme developer within me. I am not sure if it was the soothing color scheme or just seeing the work the professional designers had put into it, but it offered a pathway for easing myself back into the block theme world.</p>\n\n\n\n<p>Outside of the work by Anariel Design with <a href=\"https://wptavern.com/anariel-design-launches-naledi-a-block-based-wordpress-theme\">Naledi</a> and <a href=\"https://wptavern.com/clove-a-showcase-of-block-patterns-by-anariel-design\">Clove</a>, most block themes have felt more like proof of concepts or starting points. Quadrat can now be added to the list of those with some personality.</p>\n\n\n\n<p>It does not push any particular boundaries, but it is a well-designed blogging and podcasting theme. Mostly, I am just a fan of the color scheme &mdash; sometimes you just need something other than black, white, and gray to get yourself out of a funk.</p>\n\n\n\n<p>One of the other reasons I have been following the work of the Quadrat theme was because it was the first showcase of header patterns I had seen. <a href=\"https://themeshaper.com/2021/06/25/theme-patterns-for-the-site-editor/\">Kjell Reigstad shared</a> what this system would look like in June.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>The goal is to include the patterns shown in the video in core WordPress, so they are not currently included in the theme. However, there is still an open <a href=\"https://github.com/Automattic/themes/pull/4104\">ticket for header patterns</a> in Quadrat.</p>\n\n\n\n<p>The only real trouble I ran into with the theme is with fully aligned blocks in the content. There is an overflow issue in version 1.1.1 that creates a horizontal scrollbar.</p>\n\n\n\n<img />Horizontal scrollbar appears with full-width Cover block.\n\n\n\n<p>Quadrat includes nine custom patterns. The focus for most is on podcasting, but some are general-purpose enough for other use cases, such as &ldquo;Media and text with button&rdquo;:</p>\n\n\n\n<img />Media and text with button pattern.\n\n\n\n<p>The development team missed a prime opportunity with its podcast-related patterns. Instead of integrating with a podcasting solution, they are simple, static blocks from core WordPress.</p>\n\n\n\n<p>For example, the Latest Episodes pattern is a two-column layout that features Image, Heading, and Paragraph blocks. That is acceptable as a base pattern for users without a podcasting plugin. However, it may be practically useless for those with one enabled. Or, it creates unnecessary work because users must manually update their page content anytime they publish a new episode.</p>\n\n\n\n<img />Latest Episodes block pattern\n\n\n\n<p>Given Automattic&rsquo;s recent bet on Castos as part of a <a href=\"https://wptavern.com/castos-picks-up-756k-in-funding-from-automattic-and-joost-de-valk-to-expand-services-in-the-private-podcasting-market\">$756K pre-seed fundraising round</a>, it would make sense to integrate with the podcasting company&rsquo;s plugin, Seriously Simple Podcasting (SSP).</p>\n\n\n\n<p>If the development team wanted to take the Latest Episodes pattern to the next level, they would create it with the Query Loop block and display the latest podcast episodes from the plugin.  For users without SSP installed, simply fall back to the current pattern. Or, offer both. Right now, it is little more than eye candy and not nearly as useful as it could be for real-world use cases.</p>\n\n\n\n<p>I often talk about the need for theme authors to <a href=\"https://wptavern.com/it-is-time-for-wordpress-theme-authors-to-step-up-their-block-pattern-game\">elevate their game</a>. Not only would such integration be beneficial to podcasters, but it would also showcase the power and flexibility of the block system.</p>\n\n\n\n<p>All of this is to say: If you are going to build a podcasting theme, <em>build a podcasting theme</em>. Quadrat appears to be one. However, when you peek behind the curtain, it is just a well-designed blogging theme. It has the potential to be so much more.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 07 Aug 2021 03:20:31 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"Post Status: Post Status Excerpt (No. 19) — How Can New Developers Get Started In WordPress?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"https://poststatus.com/?p=85055\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://poststatus.com/excerpt/19/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3131:\"<h2 id=\"h-the-first-step-to-getting-started-might-not-be-technical\">The first step to getting started might not be technical.</h2>\n\n\n\n<p class=\"has-drop-cap\">As new people come into Post Status looking for some guidance, there is a tendency among old hands to say things used to be much easier. Although it was a simpler time ten years ago, getting started in WordPress development presented challenges to new developers much as web development generally does today for seasoned developers. With a mature WordPress ecosystem now, new and experienced developers should set their expectations about business success carefully.</p>\n\n\n\n<p><strong>Also covered in this episode:</strong> David remembers that a decade ago, even though the web and WordPress were less complex, development in many ways wasn\'t any less challenging. Remember WordPress MU (Multisite)?</p>\n\n\n\n\n\n\n\n<p class=\"has-background\">Every week Post Status Excerpt will brief you on important WordPress news — in about 15 minutes or less! Learn what\'s new in WordPress in a flash. ⚡<br /><br /><a href=\"https://poststatus.com/category/post-status-podcasts/\" target=\"_blank\" rel=\"noreferrer noopener\">Browse our archives</a>, and don’t forget to subscribe via <a href=\"https://itunes.apple.com/us/podcast/post-status-draft-wordpress/id976403008\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes</a>, <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8ySkU5c2M4UA\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts</a>, <a href=\"https://www.youtube.com/c/PostStatus\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube</a>, <a href=\"http://www.stitcher.com/podcast/krogsgard/post-status-draft-wordpress-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher</a>, <a href=\"https://wordpress-post-status-draft-podcast.simplecast.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplecast</a>, or <a href=\"https://feeds.simplecast.com/2JE9sc8P\">RSS</a>. 🎧</p>\n\n\n\n<h3 id=\"h-mentioned-in-the-show\">🔗 Mentioned in the show:</h3>\n\n\n\n<ul><li><a href=\"https://twitter.com/dimensionmedia\" target=\"_blank\" rel=\"noreferrer noopener\">David Bisset (Twitter)</a></li><li><a href=\"https://twitter.com/corymiller303\" target=\"_blank\" rel=\"noreferrer noopener\">Cory Miller (Twitter)</a></li><li><a href=\"https://twitter.com/post_status\" target=\"_blank\" rel=\"noreferrer noopener\">Post Status (Twitter)</a></li><li><a href=\"https://wordpress.tv/2012/01/26/ron-andrea-rennick-wordpress-multisite/\">Ron & Andrea Rennick: WordPress Multisite (WordPress.tv from 2011)</a></li></ul>\n\n\n\n<h3>🙏 Sponsor: <a href=\"https://poststat.us/ithemes\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Wordfence</a></h3>\n\n\n\n<p>Who can afford downtime, a black mark on their brand’s reputation, or the SEO impact of getting hacked? That’s why so many WordPress sites rely on the real-time protection provided by Wordfence Premium. Now, <strong>Wordfence</strong> Central offers Premium subscribers a powerful and efficient dashboard to manage security for all their sites from one central location. Try <strong>Wordfence</strong> today!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 06 Aug 2021 11:40:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"David Bisset\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:131:\"WPTavern: Gutenberg 11.2 Expands Color Support for Search and Pullquote Blocks, Introduces Experimental Flex Layout for Group Block\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121142\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:305:\"https://wptavern.com/gutenberg-11-2-expands-color-support-for-search-and-pullquote-blocks-introduces-experimental-flex-layout-for-group-block?utm_source=rss&utm_medium=rss&utm_campaign=gutenberg-11-2-expands-color-support-for-search-and-pullquote-blocks-introduces-experimental-flex-layout-for-group-block\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4610:\"<p><a href=\"https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/\">Gutenberg 11.2.0</a> was released today with expanded color support for the Search and Pullquote blocks. Historically, customizing these elements has been out of reach for most users if their themes didn&rsquo;t include them as options. This release introduces <a href=\"https://github.com/WordPress/gutenberg/pull/32416\">color support</a> and <a href=\"https://github.com/WordPress/gutenberg/pull/31783\">border color support</a> for the search button.</p>\n\n\n\n<div class=\"wp-block-image\"><img /></div>\n\n\n\n<p>Pullquotes are getting a similar treatment with <a href=\"https://github.com/WordPress/gutenberg/pull/30951\">border and color support</a>, enabling some creative design options for those who enjoy taking the reins on customization.</p>\n\n\n\n<div class=\"wp-block-image\"><img /></div>\n\n\n\n<p>It&rsquo;s these kinds of minute style changes that web developers would have been paid to perform back in the earlier days of theme customization gigs. Now the block editor enables anyone to jump in and do it themselves.</p>\n\n\n\n<p>These color support additions are part of a larger effort to improve the editor&rsquo;s design tools to provide consistent application across blocks.</p>\n\n\n\n<p>&ldquo;Another important goal of design tools is ensuring a wide range of exquisitely crafted patterns are possible; that best practices are not only possible but encouraged; and that customizing blocks is a consistent and natural experience,&rdquo; Gutenberg Lead Architect Matias Ventura said in the <a href=\"https://github.com/WordPress/gutenberg/issues/33447\">ticket tracking design tool tasks</a>.</p>\n\n\n\n<p>Gutenberg 11.2 also introduces support for a <a href=\"https://github.com/WordPress/gutenberg/pull/33359\">new experimental flex layout</a>. The need for additional layouts was described by Rick Banister in a <a href=\"https://github.com/WordPress/gutenberg/issues/24473\">ticket</a> submitted a year ago, requesting a &ldquo;display horizontal&rdquo; option for the Group block:</p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>When building patterns or trying to achieve a layout with multiple elements arranged horizontally it would help to have a parent block that would automatically arrange its children on a single line. Columns can be used to arrange things side-by-side, but they add quite a lot of extra nesting if you only need to arrange one set of blocks.</p><p>We could leverage the Group block and add a &lsquo;display horizontally&rsquo; or &lsquo;act as a row&rsquo; option to it. It would wrap its children and act as a &lsquo;flex container&rsquo; (<code>display:flex; flex-direction:row;</code>). Further&nbsp;<code>flex</code>&nbsp;parameters could be optional to align and distribute objects.</p></blockquote>\n\n\n\n<p>A flex layout option has the potential to remove some of the complexity in nesting blocks. This early prototype shows a rough, unfinished UI for a layout switcher. It shows the difference between a flex layout and the default &ldquo;flow&rdquo; layout, which displays children one after the other vertically without any specific styles. The PR included in Gutenberg 11.2 makes it possible for <a href=\"https://github.com/WordPress/gutenberg/pull/33359\">blocks to support multiple layouts</a>. Gutenberg engineer Riad Benguella said the plan is to introduce more layouts, such as &ldquo;grid&rdquo; and &ldquo;absolute positioning container.&rdquo;</p>\n\n\n\n<div class=\"wp-block-image\"><img /></div>\n\n\n\n<p>Adding &ldquo;flex&rdquo; layout support for the group block is the first step towards proving how multi-layout options can work in the block editor. </p>\n\n\n\n<p>&ldquo;In the previous WordPress release, we introduced the&nbsp;<code>layout</code>&nbsp;config and the&nbsp;<code>__experimentalLayout</code>&nbsp;prop for inner blocks,&rdquo; Benguella said. &ldquo;The initial reason for these was to make alignments and content widths more declarative for themes. While this was an ambitious goal on its own and a hard one to achieve for the default layout, the goal has always been to absorb and support more kinds of layouts in the editor than the regular vertical list of blocks.&rdquo;</p>\n\n\n\n<p>This experimental flex layout support can be useful for theme developers and makes sense in certain use cases with the Cover block, headers, social icons, columns, and other applications. The layout switcher UI is hidden in this release while the Gutenberg team <a href=\"https://github.com/WordPress/gutenberg/issues/33687\">works on a better design</a> and wording for the feature.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 06 Aug 2021 03:59:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Sarah Gooding\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"WPTavern: First Commercial Content Pack for Launch With Words Now Available\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121149\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:195:\"https://wptavern.com/first-commercial-content-pack-for-launch-with-words-now-available?utm_source=rss&utm_medium=rss&utm_campaign=first-commercial-content-pack-for-launch-with-words-now-available\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4571:\"<p class=\"has-drop-cap\">Marketing consultant Bridget Willard announced the first commercial content pack for her <a href=\"https://bridgetwillard.com/launch-with-words/\">Launch With Words</a> project. Last week, she released a set of 12 blog <a href=\"https://bridgetwillard.com/downloads/launch-with-words-roofing-content-pack/\">posts for roofing contractors</a>, but there are more on the way for industry-specific content.</p>\n\n\n\n<p>In January, alongside Ronald Huereca of MediaRon, Willard <a href=\"https://wptavern.com/jump-start-a-years-worth-of-content-via-the-launch-with-words-plugin\"><em>launched</em> the Launch With Words plugin</a>. The initial project supported a single &ldquo;starter pack&rdquo; of draft blog posts to prompt website owners to publish something new each month to build their brand. The plugin itself is primarily an importer.</p>\n\n\n\n<p>For the developer crowd, Huereca has a post that <a href=\"https://mediaron.com/developer-diaries-launch-with-words/\">covers the technical details</a> of the project. It is well worth a read to see how he approached building the plugin.</p>\n\n\n\n<p>The idea was unique. Willard had written starter content for both the default Twenty Nineteen and Twenty Twenty WordPress themes. She then asked why no one was doing the same for post content. Thus, a new product was born.</p>\n\n\n\n<p>The roofing content pack carries a price tag of $497. Companies can publish the posts directly on their sites or customize the content for their locale.</p>\n\n\n\n<p>The imported content is a set of 12 blog posts specific to the roofing industry, each set as a draft that users can publish on their own schedule. Each is around 500+ words and includes headings, links, and quotes.</p>\n\n\n\n<img />Preview of a daft post.\n\n\n\n<p>&ldquo;So many roofing contractors don&rsquo;t address the frequently asked questions from property owners,&rdquo; said Willard. &ldquo;These blog posts address 12. Having content that is turnkey ready allows them to have more content to share on social media as well as helping their SEO efforts.&rdquo;</p>\n\n\n\n<p>She has been writing about the construction industry for over 20 years, so this was an easy jumping-in point. The challenge was creating this first pack while also publishing two new books and wrangling client work. With things settling down a bit, she thinks monthly pack releases are a more realistic target.</p>\n\n\n\n<h2>Future Content and Starter Packs</h2>\n\n\n\n<p class=\"has-drop-cap\">Willard is already working on a new content pack that focuses on general contractors, which she may split into two products between residential and commercial. She plans to have at least one ready by the end of the month.</p>\n\n\n\n<p>The long-term goal is to hire other writers to cover industries where she has less knowledge. First, she needs a few more sales to bring others on board.</p>\n\n\n\n<p>She may also create some industry-specific blogging prompts similar to the starter pack that is available for free. These would also come at a lower price point of around $97.</p>\n\n\n\n<p>&ldquo;The starter pack (blog prompts) aren&rsquo;t mutually exclusive with the premium packs,&rdquo; said Willard. &ldquo;They can be used together. Ideally, they should be used together. Because the content packs are JSON files, and the posts are imported as drafts, they can be written (prompts) or localized (premium) and scheduled. It&rsquo;s the best of both worlds.&rdquo;</p>\n\n\n\n<h2>Writing, Writing, and More Writing</h2>\n\n\n\n<p>&ldquo;Writing is the way I can teach and solidify my legacy,&rdquo; said Willard. &ldquo;It&rsquo;s super important for me to create a life worth living. Sadly, I found this out after a mental health emergency in February of 2020.&rdquo;</p>\n\n\n\n<p>Her most recent book is <em>The Only Online Marketing Book You Need for Your Nonprofit</em>, co-authored by Warren Laine-Naida. Adrian Tobey, the founder of Groundhogg.io, also contributed an extra chapter.</p>\n\n\n\n<p>&ldquo;You can&rsquo;t create unless you consume,&rdquo; said Willard when asked how she kept up her pace and the creative juices flowing. &ldquo;I prioritize reading fiction and nonfiction, watching documentaries, taking walks in my neighborhood, going to a museum or a park alone to think and reflect and spend time with my friends laughing and playing card games.</p>\n\n\n\n<p>&ldquo;The best thing for a writer to do is to write. Don&rsquo;t worry about whether other people already talked about your subject. Don&rsquo;t worry about what people will say. This is why we love WordPress. Start publishing.&rdquo;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 06 Aug 2021 01:09:16 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:47;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:115:\"WPTavern: From eCommerce Integration to Location-Based Controls, Block Visibility Pro Expands Upon Its Free Version\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=121122\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:273:\"https://wptavern.com/from-ecommerce-integration-to-location-based-controls-block-visibility-pro-expands-upon-its-free-version?utm_source=rss&utm_medium=rss&utm_campaign=from-ecommerce-integration-to-location-based-controls-block-visibility-pro-expands-upon-its-free-version\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5198:\"<p class=\"has-drop-cap\">It has been several months <a href=\"https://wptavern.com/show-and-hide-content-via-the-block-visibility-wordpress-plugin\">since I last dived</a> into Nick Diego&rsquo;s <a href=\"https://wordpress.org/plugins/block-visibility/\">Block Visibility</a> plugin, and it is now one year since the initial release. Recently moved on from his past job into the WordPress product space, he has been building one of the best context-based plugins for showing or hiding content.</p>\n\n\n\n<p>In January, Diego touted some of the ideas he had for a yet-to-be-released <a href=\"https://www.blockvisibilitywp.com/pro/\">Block Visibility Pro</a>. He was already fulfilling user needs, but there was so much left to be explored.</p>\n\n\n\n<p>&ldquo;As Block Visibility grows, there will be advanced and/or niche functionality that will be useful for certain users,&rdquo; he said at the time. &ldquo;Think integrations with other third-party plugins. There will always be a free version of the plugin but some of these additional features will ultimately be provided by a premium (paid) add-on called Block Visibility Pro.&rdquo;</p>\n\n\n\n<p>Diego quietly released the pro add-on in June, which does not take away from the free version. Everything in it is a pure value-add and helps specific sets of users.</p>\n\n\n\n<p>Last week, he released Block Visibility Pro 1.1.0, and I managed to get a test copy to play around with. In short, I am more impressed than I was when I first covered the free version in January.</p>\n\n\n\n<h2>Pro Additions</h2>\n\n\n\n<p class=\"has-drop-cap\">Early versions of the free plugin had visibility controls for all visitors, user roles, and start-and-stop dates. Since then, Diego has beefed up the options to include screen size, logged-in status, and user accounts. It also integrates with Advanced Custom Fields and WP Fusion. That is more than many other content-visibility solutions will offer before needing to upgrade to a commercial or pro version.</p>\n\n\n\n<p>The current pro version includes conditional controls for the following:</p>\n\n\n\n<ul><li>Location (Query and Post)</li><li>Time-based and day of week</li><li>WooCommerce</li><li>Easy Digital Downloads</li><li>Browser and Device</li><li>URL Path</li><li>Referral Source</li></ul>\n\n\n\n<p>The Location controls are what I have found myself tinkering with the most. They are handy at the moment but will offer more power when used in conjunction with WordPress&rsquo;s upcoming site editor.</p>\n\n\n\n<img />Location, query-based visibility controls.\n\n\n\n<p>The Location controls are essentially query-based visibility options. Users can choose to show or hide blocks based on post type, taxonomy, and more. Everything from individual post attributes to the archive type is available. Users can also create multiple rule sets, combining various location-based options.</p>\n\n\n\n<p>For shop owners, the WooCommerce and Easy Digital Downloads integrations are extensive. Users can display blocks based on shopping cart content, customer metrics, and product metrics. This could come in handy for promotions, coupons, and similar features.</p>\n\n\n\n<p>One of my favorite features, which is also included in the free version, is a popup option for selecting which visibility settings should appear in the sidebar.</p>\n\n\n\n<img />Toggling visibility controls in the Visibility tab.\n\n\n\n<p>This feature reduces the footprint of the plugin&rsquo;s Visibility tab in the block sidebar panel while giving users control over which options they would like to use.</p>\n\n\n\n<p>It looks <a href=\"https://github.com/WordPress/gutenberg/issues/27331\">similar to a current proposal</a> for the Gutenberg plugin that would allow users to toggle specific controls:</p>\n\n\n\n<img />Proposal for toggling block typography controls.\n\n\n\n<p>The differences between the two are in the location of the &ldquo;ellipsis&rdquo; button to open the popup. The Gutenberg proposal has it at the top of the tab. Block Visibility adds it as a control within its Visibility tab. However, the concept is the same, and the plugin provides a real-world test of how the feature could work. Thus far, I am happy with the result. It allows me to hide options that I would rarely use. I am eager for something similar to eventually work its way into core WordPress.</p>\n\n\n\n<h2>From Developer to Developer</h2>\n\n\n\n<p class=\"has-drop-cap\">If I am being honest, I am a bit envious of the work Diego has done. Many do not know this, but I also built a similar solution to Block Visibility in 2019. It was before I joined the staff here at WP Tavern. Before seeing that project mature, I handed it over as part of a larger IP sale.</p>\n\n\n\n<p>I point this out because I understand the complexities of building a solution that works from a technical standpoint while also being user-friendly. It is not easy, but Block Visibility seems to hit the right balance.</p>\n\n\n\n<p>And I do not say this often, but Diego&rsquo;s work far exceeds anything I had built or even had in the pipeline. It is on another level, so a part of me is glad that he and I are not competing in this space. At the same time, I wish I could go back and implement some of these ideas on my former project.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 05 Aug 2021 02:15:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Justin Tadlock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:48;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"HeroPress: My Life Before &amp; After WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://heropress.com/?post_type=heropress-essays&p=4001\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:134:\"https://heropress.com/essays/my-life-before-after-wordpress/#utm_source=rss&utm_medium=rss&utm_campaign=my-life-before-after-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7202:\"<img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2021/08/080321-min.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Pull Quote: The WordPress community has made me a firm believer in the power of open-source software.\" /><h3>Early Days</h3>\n<p>I have always had a knack for technology. I still remember the summer of 2006 when I bought a PC for the first time. I would try to install Windows XP many times so to make Windows work smoothly but without any luck. It was those stubborn viruses, which would only be removed by running a virus scan, not a fresh Windows install, something I figured out later.</p>\n<p>Although, it took me another decade – right after my MBA in 2015 – to turn my curiosity for technology into a passion after I stumbled upon web technologies from the development perspective. It is when I started learning WordPress while still working in an administrative and support capacity at an organization in my hometown.</p>\n<h3>Daydreaming</h3>\n<p>Being an introvert in nature, the thought of working remotely providing value using technology with the freedom to choose my own work hours has always fascinated me. While becoming a digital nomad exploring nature felt like touching the sky. I knew it was quite possible after finding real stories online but I had no path to follow to turn my dream into a reality.</p>\n<h3>The Challenge</h3>\n<p>After spending tons of time online, figuring out the way was the easy step. Now that I look back during my initial days when I was getting started, the biggest challenge I have come to realize was to stay motivated as being all alone with the Imposter Syndrome – which I am sure every developer has faced during their careers – did take a toll on me.</p>\n<p>I think it is not easy to stay motivated when there aren’t immediate rewards for the hard work we do. Sometimes, weeks would go by for me to not do anything but try to stay motivated and don’t just give up.</p>\n<h3>Humble Beginnings</h3>\n<p>I could easily recall the evening of my last MBA exam day when I started exploring web technologies. Even just before that, I spent a good 2-3 months learning and then finding projects for web design on <a href=\"https://99designs.com/profiles/ihtishamzahoor/about\">99Designs</a> until I realized that I am not very passionate about becoming a designer.</p>\n<p>I started learning HTML, CSS, basic JavaScript with jQuery but learning these technologies alone could only go so far without a clear path. I was looking for a tool that could help me build a website from scratch and for that, I explored many tools and technologies along the way including WordPress.</p>\n<p>While celebrating the 68th independence day of Pakistan online I came across <a href=\"https://ahmadawais.com/what-every-beginner-is-doing-wrong-as-a-web-developer/\">this amazing article</a> by Ahmad Awais (big props) which really helped me to make a definite decision to choose WordPress over other online publishing tools.</p>\n<p>After basic learning, I started right away working as a WordPress Power User, mostly delivering theme customizing projects for the clients in the local market while still working a day job.</p>\n<h3>All the Way WordPress</h3>\n<p>It took me another two years to finally choose WordPress as my full-time career. I moved to the capital and after many failed attempts at getting hired and desperate moments followed afterward, I finally received an offer letter from a digital agency, <a href=\"https://centangle.com/\">Centangle Interactive</a>, where I joined as a Web Developer focused on the WordPress platform.</p>\n<p>I consider joining Centangle as one of the best decisions of my life as it helped me with my professional growth by becoming familiar with the whole WordPress ecosystem in a supportive environment. I was being valued for my opinions in the web projects I was involved with. I was also appreciated and encouraged for the open-source work I did for the company.</p>\n<p>During the pandemic last year, I joined a startup viz. <a href=\"https://uptek.com/\">UPTEK</a>. The company provides web development services to its international clientele. I have been trusted with the opportunity to work on some of the premium freelancing platforms on behalf of the company.</p>\n<p>While apart from the developer role at the company, I am also involved in client communication and project management which has been an exciting journey for me so far with lots of learning almost every day.</p>\n<h3>WordPress Community</h3>\n<p>WordPress introduced me to the world of open-source software and the WordPress community itself. WordPress community connects WordPress enthusiasts via monthly Meetups, annual WordCamps, virtual collaborations like contributions to the WordPress project, and a whole lot more.</p>\n<p>The WordPress community made me a firm believer in the power of open-source software and an enthusiast who enjoys a great deal to contribute back to the WordPress community via <a href=\"https://codexspot.com/\">writing</a>, speaking, and helping organize meetups.</p>\n<p>Over the years, I have had the opportunity to write open-source software for the WordPress platform and feel humbled to contribute to the WordPress core. I have also had the privilege to <a href=\"https://islamabad.wordcamp.org/2018/speaker/ihtisham-zahoor/\">speak</a> as well as help organize the monthly WordPress Meetups and the annual <a href=\"https://islamabad.wordcamp.org/2019/organizers/\">WordCamp(s)</a> for the Islamabad/Rawalpindi WordPress community.</p>\n<p>I was lucky enough to have the opportunity to help start the<a href=\"https://www.meetup.com/Elementor-Islamabad/\"> Elementor Community Islamabad Chapter</a> – which organizes monthly Elementor Meetups. Yet that is not it, I have met some really humble people over the years, whom I proudly call my besties. I met these fine folks on a train on my way to WordCamp Karachi 2018 which was the very first WordCamp in Pakistan. It is all made possible by WordPress and its community and for that, I am forever grateful.</p>\n<p>Now fast forward to the present, I have been traveling and exploring every corner of the country almost every other month with my train buddies by fulfilling my dream of traveling.</p>\n<h3>Takeaway</h3>\n<p>If anything, one of the main takeaways, why I shared my story, is to stay persistent. I know it is hard to stay motivated and break into this industry. But if you are determined, then WordPress will surely reward you as It can’t be said in any better words than by the words of the very Chris Lema himself:</p>\n<blockquote><p>&#8220;WordPress will change your life if you let it&#8221;</p></blockquote>\n<p>So, if you are starting out then get yourself a clear <a href=\"https://ihtishamzahoor.com/a-learning-path-for-newbies-in-wordpress-development/\">path</a> and just dive in doing WordPress as things will get better for you over time as they were for me, I promise. Good Luck!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://heropress.com/essays/my-life-before-after-wordpress/\">My Life Before &#038; After WordPress</a> appeared first on <a rel=\"nofollow\" href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 04 Aug 2021 03:00:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Ihtisham Zahoor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:49;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"WPTavern: Full Page Patterns Are Still the Missing Piece of Block WordPress Theme Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=120067\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:231:\"https://wptavern.com/full-page-patterns-are-still-the-missing-piece-of-block-wordpress-theme-development?utm_source=rss&utm_medium=rss&utm_campaign=full-page-patterns-are-still-the-missing-piece-of-block-wordpress-theme-development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6251:\"<p class=\"has-drop-cap\">It was the early days of the Gutenberg project. Many on the Theme Review Team and those in design circles were trying to wrap their heads around this new concept called blocks. In particular, we wanted to know how it could be applied to theme development. There were many discussions on the pros and cons of the early editor. Overall, there was a bit of cautious excitement in the air, our optimism tempered by a buggy version of alpha-level software.</p>\n\n\n\n<p>The block system could potentially solve one of the biggest hurdles of theme development: inserting default/demo content for a full page into the editor.</p>\n\n\n\n<p>I cannot remember who initially explained the idea, but it was a lightbulb moment for many at the time. The general concept was pre-building a custom homepage or any page design that users could choose visually. It would all be done through a standardized block system, and we would no longer need to rely on piecemeal theme options, third-party plugins, or attempt to work around the review team&rsquo;s &ldquo;do not create content&rdquo; guideline.</p>\n\n\n\n<p>No one really knew how this would work in practice, but we understood the theory of how it would make the life of a theme developer much simpler.</p>\n\n\n\n<p>In October 2019, Automattic developer Jorge Bernal opened a ticket titled <a href=\"https://github.com/WordPress/gutenberg/issues/18055\">Starter Page Templates</a>. His team was working on a template selector for mobile apps, and the <a href=\"https://wordpress.org/plugins/full-site-editing/\">WordPress.com Editing Toolkit</a> already had the feature. The goal was to bring it to the core platform, allowing third-party theme designs to build on top of it.</p>\n\n\n\n<img />Starter page templates idea initially shared in the ticket.\n\n\n\n<p>Because the term &ldquo;template&rdquo; is overused in the WordPress space, I will refer to these as &ldquo;page patterns.&rdquo; This naming <a href=\"https://github.com/WordPress/gutenberg/issues/18055#issuecomment-659791288\">convention was coined by Noah Allen</a>, a software engineer for Automattic, in the ticket. It makes sense because we are actually talking about a page&rsquo;s content rather than the wrapping template.</p>\n\n\n\n<p>The <a href=\"https://wordpress.org/plugins/genesis-blocks/\">Genesis Blocks</a> plugin is one of the best ways to understand the page pattern concept. It has a Layouts button at the top of the editor that, when clicked, creates an overlay of designs to choose from.</p>\n\n\n\n<img />Selecting a full-page layout from Genesis Blocks.\n\n\n\n<p>These designs are split between sections and layouts. Sections are the same thing as patterns in core WordPress: small, reusable pieces of starter content. Layouts are full-page starting points for users to create various types of pages.</p>\n\n\n\n<p>The StudioPress/Genesis team was not the first to market this concept. However, they have created a well-rounded user experience on top of the WordPress editor.</p>\n\n\n\n<p>You will find similar experiences via <a href=\"https://wptavern.com/inside-look-at-godaddys-onboarding-process-for-managed-wordpress-hosting\">GoDaddy&rsquo;s onboarding process</a> for its managed hosting service. The <a href=\"https://wptavern.com/redux-framework-relaunches-focuses-efforts-on-gutenberg-templates\">Redux Framework</a> allows much the same, and <a href=\"https://wptavern.com/extendify-acquires-editor-plus-introduces-commercial-templates-in-its-plan-to-improve-block-editing\">Editor Plus</a> offers templates and patterns from the Extendify library.</p>\n\n\n\n<p>That initial excitement has waned a bit. It felt like that early promise was a dream that would never be a reality.</p>\n\n\n\n<p>Theme authors, especially in the commercial space, have long offered home-brewed solutions for the one-click insertion of full-page content. Whether via a ThemeForest project or a popular theme on WordPress.org, there are endless examples of everyone solving the same problem. One might even argue that these custom inserters are so ingrained into theme agency systems that anything WordPress offers at this point will not appeal to those who have already brought their solutions to market. Where the core platform has failed to meet user demands, our development community has stepped up.</p>\n\n\n\n<p>Some of you may be thinking that the current block patterns system works for this. Yes, and no. Theme authors could shoehorn full-page designs into it, but the user experience is lacking compared to third-party solutions. Patterns today are one of the best theming tools available, but they fall short of what is needed to see this thing through.</p>\n\n\n\n<p>The foundation of this feature exists via the <a href=\"https://developer.wordpress.org/block-editor/reference-guides/block-api/block-patterns/\">Patterns API</a>. From the theme author&rsquo;s perspective, they merely need a method for flagging a pattern as a full-page layout, separate from the others. However, the UI and UX flow need an overhaul. The flyout panel for the current inserter does not cut it, especially on large screens. A fullscreen overlay has become the <em>de facto</em> standard among other systems.</p>\n\n\n\n<p>Users should also have another option between selecting from an existing page pattern or starting empty upon creation.</p>\n\n\n\n<p>&ldquo;I think this would be so useful to have in the core,&rdquo; wrote Ana Segota of Anariel Design in a <a href=\"https://github.com/WordPress/gutenberg/issues/18055#issuecomment-880530295\">recent comment on the ticket</a>. &ldquo;I created 2 FSE themes so far and also our latest premium theme is made with block patterns and this is exactly what I thought and talked with few people about. It would be great when a user opens a new page, to chose design/page patterns however we called it and it starts editing it right away. Most of the users just want to add a page, choose a layout and start adding their content.&rdquo;</p>\n\n\n\n<p>Of course, this is not a revelation to the average theme author who works with end-users daily. Inserting or importing entire page designs into WordPress is one of the most common requests. WordPress is almost there with its current patterns system. 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We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.</h2>\n<!-- /wp:heading -->\";}i:1;O:8:\"stdClass\":7:{s:2:\"id\";i:185;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:35:\"Large header with left-aligned text\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1019:\"\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:800px\"><img class=\"wp-block-cover__image-background\" alt=\"\" src=\"https://s.w.org/images/core/5.8/forest.jpg\" data-object-fit=\"cover\" /><div class=\"wp-block-cover__inner-container\">\n<h2 class=\"alignwide has-text-color\" style=\"color:#ffe074;font-size:64px\">Forest.</h2>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:55%\">\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><em>Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n</div>\n\n\n\n<div class=\"wp-block-column\"></div>\n</div>\n</div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:29:\"Cover image with quote on top\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:1:{i:0;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1610:\"<!-- wp:cover {\"url\":\"https://s.w.org/images/core/5.8/forest.jpg\",\"dimRatio\":60,\"minHeight\":800,\"align\":\"full\"} -->\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:800px\"><img class=\"wp-block-cover__image-background\" alt=\"\" src=\"https://s.w.org/images/core/5.8/forest.jpg\" data-object-fit=\"cover\" /><div class=\"wp-block-cover__inner-container\"><!-- wp:heading {\"align\":\"wide\",\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"fontSize\":\"64px\"}}} -->\n<h2 class=\"alignwide has-text-color\" style=\"color:#ffe074;font-size:64px\">Forest.</h2>\n<!-- /wp:heading -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"55%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:55%\"><!-- wp:spacer {\"height\":330} -->\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"lineHeight\":\"1.3\",\"fontSize\":\"12px\"}}} -->\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><em>Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:cover -->\";}i:2;O:8:\"stdClass\":7:{s:2:\"id\";i:186;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:35:\"Large header with text and a button\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1055:\"\n<div class=\"wp-block-cover alignfull has-background-dim-40 has-background-dim has-parallax\" style=\"background-image:url(https://s.w.org/images/core/5.8/art-01.jpg);background-color:#000000;min-height:100vh\"><div class=\"wp-block-cover__inner-container\">\n<h2 class=\"alignwide has-white-color has-text-color\" style=\"font-size:48px;line-height:1.2\"><strong><em>Overseas:</em></strong><br><strong><em>1500 — 1960</em></strong></h2>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:60%\">\n<p class=\"has-text-color\" style=\"color:#ffffff\">An exhibition about the different representations of the ocean throughout time, between the sixteenth and the twentieth century. 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Taking place in our Open Room in <em>Floor 2</em>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"borderRadius\":0,\"style\":{\"color\":{\"text\":\"#ffffff\",\"background\":\"#000000\"}},\"className\":\"is-style-outline\"} -->\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background no-border-radius\" style=\"background-color:#000000;color:#ffffff\">Visit</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:cover -->\";}i:3;O:8:\"stdClass\":7:{s:2:\"id\";i:196;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:41:\"Media and text in a full height container\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1194:\"\n<div class=\"wp-block-cover alignfull has-background-dim\" style=\"background-color:#ffffff;min-height:100vh\"><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https://s.w.org/images/core/5.8/soil.jpg);background-position:50% 50%\"><img src=\"https://s.w.org/images/core/5.8/soil.jpg\" alt=\"Close-up of dried, cracked earth.\" /></figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-color\" style=\"color:#000000;font-size:32px\"><strong>What&#8217;s the problem?</strong></h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#000000;font-size:17px\">Trees are more important today than ever before. 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Through chemistry, the humble woodpile is yielding chemicals, plastics and fabrics that were beyond comprehension when an axe first felled a Texas tree.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link\">Learn more</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div></div>\n<!-- /wp:media-text --></div></div>\n<!-- /wp:cover -->\";}i:4;O:8:\"stdClass\":7:{s:2:\"id\";i:192;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:37:\"Media and text with image on the left\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:520:\"\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/images/core/5.8/architecture-04.jpg\" alt=\"Close-up, abstract view of architecture.\" /></figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"has-text-align-center has-text-color\" style=\"color:#000000\"><strong>Open Spaces</strong></h3>\n\n\n\n<p class=\"has-text-align-center has-extra-small-font-size\"><a href=\"#\">See case study ↗</a></p>\n</div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:66:\"Media and text block with image to the left and text to the right.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:1:{i:0;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:827:\"<!-- wp:media-text {\"align\":\"full\",\"mediaType\":\"image\",\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/images/core/5.8/architecture-04.jpg\" alt=\"Close-up, abstract view of architecture.\" /></figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"textAlign\":\"center\",\"level\":3,\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<h3 class=\"has-text-align-center has-text-color\" style=\"color:#000000\"><strong>Open Spaces</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"fontSize\":\"extra-small\"} -->\n<p class=\"has-text-align-center has-extra-small-font-size\"><a href=\"#\">See case study ↗</a></p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:media-text -->\";}i:5;O:8:\"stdClass\":7:{s:2:\"id\";i:195;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:38:\"Media and text with image on the right\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:685:\"\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-style-default\" style=\"grid-template-columns:auto 56%\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/images/core/5.8/art-02.jpg\" alt=\"A green and brown rural landscape leading into a bright blue ocean and slightly cloudy sky, done in oil paints.\" /></figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-color\" style=\"color:#000000\"><strong>Shore with Blue Sea</strong></h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#636363;font-size:17px;line-height:1.1\">Eleanor Harris&nbsp;(American, 1901-1942)</p>\n</div></div>\n\n\n\n<p></p>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:66:\"Media and text block with image to the right and text to the left.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:1:{i:0;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1138:\"<!-- wp:media-text {\"align\":\"full\",\"mediaPosition\":\"right\",\"mediaLink\":\"#\",\"mediaType\":\"image\",\"mediaWidth\":56,\"verticalAlignment\":\"center\",\"className\":\"is-style-default\"} -->\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-style-default\" style=\"grid-template-columns:auto 56%\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/images/core/5.8/art-02.jpg\" alt=\"A green and brown rural landscape leading into a bright blue ocean and slightly cloudy sky, done in oil paints.\" /></figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<h2 class=\"has-text-color\" style=\"color:#000000\"><strong>Shore with Blue Sea</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.1\",\"fontSize\":\"17px\"},\"color\":{\"text\":\"#636363\"}}} -->\n<p class=\"has-text-color\" style=\"color:#636363;font-size:17px;line-height:1.1\">Eleanor Harris&nbsp;(American, 1901-1942)</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:media-text -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->\";}i:6;O:8:\"stdClass\":7:{s:2:\"id\";i:27;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:5:\"Quote\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:656:\"\n<hr class=\"wp-block-separator is-style-default\" />\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https://s.w.org/images/core/5.8/portrait.jpg\" alt=\"A side profile of a woman in a russet-colored turtleneck and white bag. She looks up with her eyes closed.\" width=\"150\" height=\"150\" /></figure></div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p>&#8220;Contributing makes me feel like I&#8217;m being useful to the planet.&#8221;</p><cite>— Anna Wong, <em>Volunteer</em></cite></blockquote>\n\n\n\n<hr class=\"wp-block-separator is-style-default\" />\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:0:\"\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:1:{i:0;s:10:\"core/quote\";}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:1:{i:0;s:4:\"text\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1012:\"<!-- wp:separator {\"className\":\"is-style-default\"} -->\n<hr class=\"wp-block-separator is-style-default\" />\n<!-- /wp:separator -->\n\n<!-- wp:image {\"align\":\"center\",\"width\":150,\"height\":150,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} -->\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https://s.w.org/images/core/5.8/portrait.jpg\" alt=\"A side profile of a woman in a russet-colored turtleneck and white bag. 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Ideal for schools and events.</p>\n</div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 style=\"font-size:24px;line-height:1.3\"><strong><a href=\"https://wordpress.org\">Current Shows ↗</a></strong></h3>\n\n\n\n<p>Stay updated and see our current exhibitions here.</p>\n</div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 style=\"font-size:24px;line-height:1.3\"><strong><a href=\"https://wordpress.org\">Useful Info ↗</a></strong></h3>\n\n\n\n<p>Get to know our opening times, ticket prices and discounts.</p>\n</div>\n</div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:22:\"Three columns of text.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:2:{i:0;s:7:\"columns\";i:1;s:4:\"text\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1496:\"<!-- wp:columns {\"align\":\"full\",\"style\":{\"color\":{\"text\":\"#000000\",\"background\":\"#ffffff\"}}} -->\n<div class=\"wp-block-columns alignfull has-text-color has-background\" style=\"background-color:#ffffff;color:#000000\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"24px\",\"lineHeight\":\"1.3\"}}} -->\n<h3 style=\"font-size:24px;line-height:1.3\"><strong><a href=\"http://wordpress.org\">Virtual Tour ↗</a></strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Get a virtual tour of the museum. Ideal for schools and events.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"24px\",\"lineHeight\":\"1.3\"}}} -->\n<h3 style=\"font-size:24px;line-height:1.3\"><strong><a href=\"https://wordpress.org\">Current Shows ↗</a></strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Stay updated and see our current exhibitions here.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"24px\",\"lineHeight\":\"1.3\"}}} -->\n<h3 style=\"font-size:24px;line-height:1.3\"><strong><a href=\"https://wordpress.org\">Useful Info ↗</a></strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Get to know our opening times, ticket prices and discounts.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:8;O:8:\"stdClass\":7:{s:2:\"id\";i:199;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:34:\"Three columns with images and text\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:2619:\"\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f8f4e4\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h6 class=\"has-text-color\" style=\"color:#000000\">ECOSYSTEM</h6>\n\n\n\n<p class=\"has-text-color\" style=\"color:#000000;font-size:5vw;line-height:1.1\"><strong>Positive growth.</strong></p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.38%\">\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\"><em>Nature</em>, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf.&nbsp;<em>Art</em>&nbsp;is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture. But his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.</p>\n</div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-01.jpg\" alt=\"The sun setting through a dense forest of trees.\" /></figure>\n</div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.62%\">\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-02.jpg\" alt=\"Wind turbines standing on a grassy plain, against a blue sky.\" /></figure>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:67%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-03.jpg\" alt=\"The sun shining over a ridge leading down into the shore. In the distance, a car drives down a road.\" /></figure></div>\n</div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33%\">\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Undoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man&#8217;s condition is a solution in hieroglyphic to those inquiries he would put.</p>\n</div>\n</div>\n</div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":5:{s:10:\"spay_email\";s:0:\"\";s:16:\"wpop_description\";s:77:\"Three columns with images and text, with vertical spacing for an offset look.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:1:{i:0;s:7:\"columns\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:3980:\"<!-- wp:group {\"align\":\"full\",\"style\":{\"color\":{\"background\":\"#f8f4e4\"}}} -->\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f8f4e4\"><!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:heading {\"level\":6,\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<h6 class=\"has-text-color\" style=\"color:#000000\">ECOSYSTEM</h6>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.1\",\"fontSize\":\"5vw\"},\"color\":{\"text\":\"#000000\"}}} -->\n<p class=\"has-text-color\" style=\"color:#000000;font-size:5vw;line-height:1.1\"><strong>Positive growth.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":5} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"33.38%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.38%\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}},\"fontSize\":\"extra-small\"} -->\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\"><em>Nature</em>, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf.&nbsp;<em>Art</em>&nbsp;is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture. But his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":\"33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33%\"><!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:image {\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-01.jpg\" alt=\"The sun setting through a dense forest of trees.\" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":\"33.62%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.62%\"><!-- wp:image {\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-02.jpg\" alt=\"Wind turbines standing on a grassy plain, against a blue sky.\" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"67%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:67%\"><!-- wp:image {\"align\":\"right\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img src=\"https://s.w.org/images/core/5.8/outside-03.jpg\" alt=\"The sun shining over a ridge leading down into the shore. In the distance, a car drives down a road.\" /></figure></div>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33%\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}},\"fontSize\":\"extra-small\"} -->\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Undoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. 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-- --------------------------------------------------------

--
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-- --------------------------------------------------------

--
